|
abbeyvet -> RE: SPAM - tastes good when your hungry? (2/14/2003 19:57:42)
|
I think most of us would largely agree with you Doug, but the problem is that spam works. You may just hit delete, and I may do the same but it seems enough people open them and enough of those bite to make it a handsomely rewarding exercise for those sending them. I, like Joe, have had experience of this. A client of mine - in that I built his site, I have no input into anything else on an ongoing basis - was persuaded to buy in to amiling list purchase thing, of which I do not have precise details. But he sent out, using a service of some kind, Lord knows how may emails to people who had definitely not opted in to receive mail about what is a very specific service. He did more business in 1 week than he had in the previous year. It was very, very hard for me, in conversation with him, to try to persuade him that he had done a ' bad' thing, when the guy had just got the best ROI ever from a marketing initiative. I came accross a survey somewhere, and I wish I could recall where, that said that spam emails have a click through rate of between 4% and 6%. That is incredibly high when you think about the sheer volume of mails that are sent and how unfocused they are. Lets say that 5% click through and 5% of them buy something. Think of the figures. A little looking about and I see that the going rate for sending spam is about $350 per million emails, though I imagine it can be done for less - I came accross one site that claims to allow you to send 300,000,000 emails a month for $30. But lets work with the higher figure. If the 5%/5% presumtion holds true, then you will have 2500 customers, and you will have them very cheap. Or if the percentages are way off, and only 1% click through and 1% buy, then you will still have 100 customers. Now it depends on what you are selling and how much you pay, but the figures do stack up - $3.50 per customer is not very expensive in the worst case, 14c is incredible in the best case. Obviously if you care about your brand, you will destroy it in no time flat this way. But if you are selling something fast then moving on, as most of these spammers are, then you will make money, and it is that simple. I am not intending to write here in support of spam - it annoys me as much as anyone - but it is folly to think it will be beaten, ever. With those sort of numbers it is not going away. I also do not have any answers as to how to solve it - I doubt it can be really, though I use spamnet and that helps on an individual basis. I repeat again the report from a UK police source (again I can' t remember which one, I should bookmark these things) who said that there are on average 5 people a day sitting in London Hotels waiting for a Nigerian guy with a bag full of money. And it people are still falling for that one, there is no hope at all.
|
|
|
|