Launch Timeline (Full Version)

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shastasdad -> Launch Timeline (3/7/2003 15:20:16)

I have a question... When you have a client that you build a site for, who has a LOT of content, when is the best time to launch?

---> Before all of the content is posted? Just get the bare bones up there and launch it, or

---> Wait until all of the content is up there, even if it takes months.

I' ve found that some clients have an idea of what content they want, but it' s not specifically decided, or gathered. These projects seem to linger forever. Sometimes I want to push them to just " go live" , even if they don' t have everything posted.

It doesn' t appear to have any effect of their motivation to finish either way.

What are some other thoughts on this subject?



garry -> RE: Launch Timeline (3/7/2003 18:34:54)

Good point with many differing views on the subject.

Like launching the Titanic without the bung in it.

I am more search engine orientated nowadays, and tend to put up a page of keyword rich content linked from my portfolio page with the disclaimer " Website coming soon" . ( & let the owner know of my reasoning)

This has a twofold effect (in my cases as they are mostly small 4ish page sites). One, search engines are able to give it bit of an index, & two, it prompts the client to get their act together.

On the otherhand I have a skeleton site (Nav & header) lurking out there as the owner is still too slack to get content & images to me after 2 years.

Many others will say do not launch until you have nearly everything.

And of course we are not so litigation concious in Australia.






Mike54 -> RE: Launch Timeline (3/7/2003 18:59:14)

Get it out there!
Don' t put a bunch of " under construction" pages in it (that turns people off), just get the main stuff out. As you grow the site re-publish and the visitors are going to see a dynamic growth. That' s a good thing in my book. Make sure that what you do publish can be indexed by the search engines (key words). >To Garry' s point.



shastasdad -> RE: Launch Timeline (3/7/2003 19:12:22)

Yes I hate those " under construction" pages too. That I won' t do. I ask them to just structure the site with a few pages, then we can expand it, like you said.

Sometimes it' s difficult for the client to understand that it' s not a bad thing, that a website is SUPPOSED to be dynamic and change!



_gail -> RE: Launch Timeline (3/7/2003 19:27:11)

quote:

when is the best time to launch?


When you receive the final payment. [:D][:p]

gail



Reflect -> RE: Launch Timeline (3/10/2003 7:58:58)

Hi,

Just went through this dilemma. I made the sub site first and I am now getting ready to start on the main domain. I am pushing all out to get just a basic site up with a few pages of different content. I will then go back and go " full monty" on the second pass.

I did it this way as the parent domain is going to have content, content and more content. It will take a while to get it built and structured. I wanted to get some sales rolling though in the meantime.

Brian



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