AdWords at Google (Full Version)

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Reflect -> AdWords at Google (3/14/2003 8:36:54)

Hi,

I just had to share.

I kicked a new E-Commerce site this week. We are gearing our initial marketing fund to Adwords. We kicked the adwords campaign off last night. In 12 hours we only got 20 click through for our ads but it resulted in 7 sales. I was doing the happy Google dance for that ratio, hopefully it is an omen.

Brian



LB -> RE: AdWords at Google (3/14/2003 10:04:00)

Cool, cool, cool! [8D]

Okay... so give already! What' s the site?

Congrats on the new sales and the high ratio on those click-throughs!! That' s got to be a good omen. [;)]

Linda



Shirley -> RE: AdWords at Google (3/14/2003 10:09:28)

WOW that is awesome.



Eli -> RE: AdWords at Google (3/14/2003 10:51:36)

wow - i wish mine were that good!



Reflect -> RE: AdWords at Google (3/14/2003 13:26:11)

http://www.tarot.nothingmundane.com

Two orders were for readings, the rest were for spells.

Brian



smcfarland -> RE: AdWords at Google (3/20/2003 11:19:50)

I use google adwords and have noticed a great increase in traffic... my newsletter signups have tripled... however, for ecommerce sites, I have a clickthrough of 4% on some phrases, BUT NO BUYS.

Anyone have ideas on making targeted traffic purchase? I have even put a $5.00 off coupon for orders of $15.00 or more!! Still nothing. :(



Reflect -> RE: AdWords at Google (3/20/2003 12:51:19)

Hi Summer,

I meant to followup on this.

So I was having some great results as stated above. However when I got home that night Google had thrown the campaign into a state of not being shown all the time. The reason was the CTR (Click through rate) VS impressions (how many times the add is shown). So at that point I started researching into my dilema. Turns out I was throwing too broad of a net by using a one keyword campaign. So I hit Oveture and started researching more targeted keywords. I now for one campaign have 21 keyword phrases. I then monitored the results twice a day. I weeded out the ones that were not performing on impressions. I have one main gripe at this point....my ROI suffered greatly. In 88 click thoughs I only released 7 sales [:(]. While I see where Google was coming from all I know is I a had a better ROI with a more broad net.

Also, just in case someone is interested, I heavily monitored my raw log files for that site. Man I tell you I learned about negative keywords in a REALLY BIG HURRY. I noticed the first day I had several clicks on kill, hate, revenge. I then would modify my keywords on the Google side for negatives being -kill, -hate, -revenge. Can' t have bad karma [;)].

So at this point I am still dropping some keyword phrases and expieremnting with new ones to better target the traffic for the sale.

Brian



smcfarland -> RE: AdWords at Google (3/20/2003 13:09:10)

I do one or two key phrases per ad per campaign. I learned a long time ago to do this when Goto would suck up $200 a week.

For instance, I will bid for " protein bars" and on my ad, it says :

Protein Bars
14 g proten 2 g carbs
14 bars for $16.95
lovelosing.com

or for guarana :

Guarana Tea & Tablets
Raw guarana for a natural lift any
time. Kosher tea available.
lovelosing.com

I have spent $100 and no sales :(



LB -> RE: AdWords at Google (3/20/2003 15:39:20)

Hi, Summer -

To use " protein bars" for example, what page is the viewer taken to from Google?

Linda



smcfarland -> RE: AdWords at Google (3/21/2003 9:07:30)

I tried to respond yesterday, but the baby unplugged my cable!

I always send people to the bottom line, if appropriate. So, for protein bars, since I carry one kind, they are sent to :
http://lovelosing.com/store/scripts/prodView.asp?idproduct=15

For low carb sncks, they may be sent to :
http://lovelosing.com/store/Scripts/prodView.asp?idproduct=28

or http://lovelosing.com/store/scripts/prodList.asp?idCategory=17

Very frustrating as I offer a 30-day money back guarantee on all products. If you don' t like it, send it back! Not a lot of people do that.



Reflect -> RE: AdWords at Google (3/21/2003 11:19:01)

I should have read Google' s FAQ better. I embarrassed to say I link all to the root of the domain. However for each phrase I am targeting I have a DB entry in the store.

Cancel the bar rounds tonight...time to yet again revamp. Live and learn. Hopefully this will have a positive effect. I' ll let you know in a few days if it made my issues better or worse.

Brian



LB -> RE: AdWords at Google (3/21/2003 11:34:37)

quote:

Hopefully this will have a positive effect.


Good luck, Brian! Hopefully it will. [:)]

Summer - Try to take an objective look at each page and then compare them to others who are advertising. See which ones you might genuinely be drawn to buying from and ask others for opinions. I would think that many Google users would click on at least two or three of the ads and choose between what they find.

To take the protein bars as an example....

Your ad is to the point and informational.... good for drawing them in, but a part of this is also trying to draw your *target* audience. Your site is nice, but speaks to a certain audience... and it' s not the athlete, weightlifter, or businessman. If you change the wording on the ad, you may get fewer of those not likely to buy from you and more who are (if you want a broader audience, you may need to consider a different look for the site).

On the protein bars, the photo and info on the pdf are very good. You might use some of this on the order page. Entice the customer into wanting to buy! Also give them all the info they may want *right there*. It says 12 grams protein, but doesn' t mention the carbs or ingredients and the flavors aren' t shown unless someone uses the dropdown menu to see them.

You have a script installed for product reviews, but there aren' t any! If you' re advertising a particular product, be sure to have reviews there for it.

I think you had this in Site Critiques at one time? Keep in mind that a general look at a site is much different than specific page/promotional critique. With one page like this to look at, it' s easier to get more specifiic about what might be missing or might help better promote an item. [;)]

Linda

note: http://lovelosing.com/store/Scripts/prodView.asp?idproduct=28 pdf link is broken



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