ranked ok in SEs, but what next? (Full Version)

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whitemc -> ranked ok in SEs, but what next? (5/6/2003 9:35:19)

Hi y' all

My site seems to be indexed well, but I only average 500 visitors and about 1500 pageviews a day. That average has been steady for the last two months.

I find it bizzare that it is so consistent. I would expect swings up and down and maybe a trend upward as more of my SEO kicks in (I' m paying Overture a lot). From those visitors, I average one sale a day (what' s that, a 1/2 percent conversion rate?)

Can anyone explain to me why my stats aren' t growing, or even fluctuating? Any advice on " kicking it up a notch" ?

Thanks in advance

Just sign me puzzled[:j]



barry -> RE: ranked ok in SEs, but what next? (5/6/2003 12:44:01)

Hey Mike,

WOW 600 products in Sf must have taken forever!

I don' t see any " stickiness" to your site. As you know from your Overture stats people will view your site but your big money comes in those folk coming back not through overture!

Simple test for you if you choose to accept this mission.[:p]

Get as many women as you can find to go the site. Ask them to be as specific as possible on what would make them come back. It could be face skin info. coupons, freebies, newsletters, essays/testimonial submittals etc. Be objective. Many of your manufactures offer samples and will even do the mailing for you.

Basically create a pool of hungry fish then go fishing![:D]




whitemc -> RE: ranked ok in SEs, but what next? (5/6/2003 13:12:20)

Hi Barry

Thanks for the response and suggestion.

I' m kinda proficient at MS software, so 600 products was actually kinda easy - uploads, downloads, messing with the access db. The hard part was taking the pictures and matching them to the products - that was time comsuming - I only have about 3000 more products to go[:D].

I' ve attempted stickiness - I put a message board there, I' ve got a " news letter" of sorts - hair trimming tip, winter beauty tips.. more to come. Behind the scenes, we' ve provided excellent customer service, free shipping. I' ve had a few repeat customers so I must be doing a little something right.

I like your suggestion about asking women. I have been wanting to do a survey, but your question is the key question I' ve been looking for. I only have a staff of one (me[:o]) so all this is just gonna take time.

I appreciate your suggestion and if anyone else has any thoughts, I welcome those too.



Mojo -> RE: ranked ok in SEs, but what next? (5/6/2003 15:49:16)

My first impression was that you only sold 1 item... a hair dryer. You have many links that lood kind of busy. You may want to promote other items or categories on your front page. The hair dryer could lead to hair products etc...

Maybe some of your visitors thought the same as I almost did? There are many site that have a lot of products. This one is one of my favorites - www.youcansave.com . They usually have more that 4 products on the front page, but their Mother' s day sales is taking up a row I think. Of course, you want to keep you page small....

Just my thoughts -



whitemc -> RE: ranked ok in SEs, but what next? (5/6/2003 16:03:01)

Good thoughts Joe.

Yup, I need a simpler menu system - the one I have now just evolved on it' s own - I had nothing to do with it[8|]. Good suggestion. I' ll experiment with some heirarchy menus.

I had tried to feature a several products on the home page, but it got to big to load. I also wanted visitors to see all the categories. Tried to balance things, but I have no skill, I' ll keep plugging (or hire Cooper to fix it [;)])

But still unanswered... why such a consistent number of daily visitors?? It' s weird. Doesn' t everyone else' s visitor count fluctuate? I would expect to see 200 one day and 1000 the next, but not always 500,500,500 - It' s like summer in Arizona 98,98,98

Are they all like that, or is it just me?




barry -> RE: ranked ok in SEs, but what next? (5/6/2003 17:09:00)

Mike,

How much of your visits are from Goto (overture)? I have have had really static responces from them. If 75% is from them, and you have a few keywords that produce them, then this may be one of the reasons.

I would turn off the overture listings for a few days and see what happens. In an ideal world Overture should decrease in the percentage of visitors as repeats, viral, and traditional marketing kicks in.
Worst case you can always get them on the tele and discuss it with them.

I agree with MoJoJoJo, your menu is very, huh...... well you know.

I could not find all of the newsletter, beauty tips, and hair triming tips.

barry


Note: I did find the tips and stuff but i thought it was a banner ad to another site. [:)]

Barry



whitemc -> RE: ranked ok in SEs, but what next? (5/6/2003 17:49:04)

Barry

That probably explains it - at least 75% of my visits are from overture due to the 146 keywords I' m paying for. I guess if I want an increase in visitors I need to pay more[:o]. I just thought it strange that it was so consistent on a daily basis.

As for the site - I know, its an amateurish mess - but I have a bunch of excuses [:D].

- I work a 9 hour day at a regular job until I can get a physical store open.
- I only have evenings and weekends for this.
- I needed to get the products on display in a hurry.
- I have no web development skills (StoreFront saved me).

Now that I have sales, it' s even harder to make cosmetic changes (pun intended since I sell beauty products).

Thanks again for the input



Mojo -> RE: ranked ok in SEs, but what next? (5/7/2003 0:30:21)

Mike,

I did not want you to think that we were bashing on your site. We have all had sites that did not transition the way we wanted. Before I started back working from home my sites were *never* updated. They just took orders and hummed along.

Once your able to start making changes you will get more busy processing orders. [:)]

It is a huge task to organize that many products. I would tweak the homepage so that I could display my top 3 or 4 products instead of just 1. It is not much, but you may see your sales bump a bit.

Good luck!



barry -> RE: ranked ok in SEs, but what next? (5/7/2003 7:32:35)

Mike,

Some of my most successful e-com sites have been the most simple. On your site the hard part is done. Now comes the really hard part, the tweaking detail work.[:@]

Note: I am procrasstinating on a SF site in which I have to figure a way to get 4000+ images in it[:o] I do understand time limits and demands.


Cya,
Barry



whitemc -> RE: ranked ok in SEs, but what next? (5/7/2003 8:54:07)

Joe/Barry

I really appreciate the input. Didn' t think you were bashing. I view all comments as helpful, constructive advice.

Thanks!! [:)]



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