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Reflect
Posts: 4769
From: USA
Status: offline
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RE: Page titles - 5/19/2003 9:54:37
quote:
How significant are page titles to search engine placement, and as a searching tool?
VERY. They are one of the main key ingredients to a highly ranked page for free placment.
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What will changing the name of a page do to its search status?
The next cycle of the bot/spider will take it into account and hopefully you will get a ranking boost for it.
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If concise and thorough page titles are important, what should I do to counteract the negatives of page name changing? Re-dirrects? If so, please tell me how.
This is were you can get creative.
I like using a static site map with a lot of text. This will also help your above question as you are handing your site on a silver platter to the bot if done right.
You can also do a redirect. How would depend on what platform you are on being IIS or Apache.
Brian
< Message edited by Reflect -- 5/19/2003 3:47 PM >
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erinatkins
Posts: 3072
From: Mechanicsville VA USA
Status: offline
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RE: Page titles - 5/19/2003 11:05:36
Search engine spiders give page titles a lot of value, so it' s worth taking the time to create keyword titles for each and every page on your site. This doesn' t mean the same title repeated on every page across your site, but a different title for each page. Each page title should focused on what is on that page. This can help ensure that you list all the possible keywords on your site
Page titles also get listed on a search engines result page and consequently are what searchers will look at. If the title is appealing hopefully they will click on it.
When you change page titles they will still get picked up if you keep the page name the same. So your old work should not get lost.
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All Hail Great Spooky - Master of the Outfront Forums. He can make you or break you.
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Reflect
Posts: 4769
From: USA
Status: offline
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RE: Page titles - 5/20/2003 8:04:18
I am going into an aside here...
Before I even touch my build tools I grab a piece of paper. I " map" the site out on paper. I determine what content (all) should be in what sub directories. I then figure out the keywords for that chunk of content and name the directory utilizing the keyword. I also name pages of content to something relevant/utilizing keywords.
I feel this helps in the overall SEO puzzle.
Brian
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