If you were nuts enough to try this..... (Full Version)

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Webwork -> If you were nuts enough to try this..... (6/27/2003 19:32:56)

what would you do to increase your chance of success?

http://www.DirectoryCompany.com

Would you:

1) Give up all hope and develop a drinking habit to ease the pain of all the money and time I' ve invested foolishly?

2) Put energy, money and time into building a referral/affiliate network of webmasters, ISPs, SEO/SEM specialists, etc.

3) Give up all hope and chant " All is Google" until the pain goes away?

4) Promote the darned thing.....in what manner? (I' m darned near broke from years of fiddling, learning, acquiring, etc.)

5) Open a nearby window and begin shouting " I' m mad as hell at myself for doing this and I' m not going to take it any more" and invite others to do the same?

6) Use what forms of guerilla marketing to " get the word out" once the launch starts?

7) Forget all of the above and join a monastery (that also accepts wives and teenaged children?)

I' ve go the website design down pretty well. Simple. Clean. Each focused on a particular niche with certain sites being a bit more inclusive (BusinessDirectory.com, IndustryDirectory.com, etc.)

I will be starting with borrowed goods (DMOZ) but what true entrepreneur starts out otherwise?

I am the perennial optimist or delusional. I' m just a little guy in a little town with a ridiculous idea.

You can tell I' m from humble roots since I hang out and post in Outfront AND if this ever works big time I' ll like still hang out here.

Sooooo.....extend your imagination, speak your mind, lash out at me for my stupidity or audacity BUT DON' T A ONE OF YOU read this without leaving some form of commentary in your wake...preferably thoughtful and positive and imaginative and creative and nice. HOWEVER, you may also go straight to the coup de grace if that suits you.

P.S. Anything you post here of value will definitely be stolen ....I mean considered thoughtfully by me so if you have any thoughts that your thoughts and ideas are proprietary do NOT leave them behind. However, again, if this Albatross ever flies I just might buy you lunch in...Paris?....if your idea plays into getting this horse to run.

Amen, thank-you all and good evening. G' nite John boy.



Webwork -> RE: If you were nuts enough to try this..... (6/27/2003 19:35:33)

OBTW - that big " company" in directory company?

C' est moi!

Okay, with a little help from the kids and my chocolate lab Daisey who can be quite comforting in my moments of doubt.



Mike54 -> RE: If you were nuts enough to try this..... (6/27/2003 19:46:57)

quote:

what would you do to increase your chance of success?

I' ve had a couple of tipples but I would actually spend a bunch o' time here.[;)][:D][8|] That would take care of 1 and 2. But 3, 4 and 5 won' t count since we' re not there. 6, hmmmmn well there are a lot of Gorilla' s here[:D][8D]. 7, geez we ain' t going there either.[:(]

Just playing Webwork...[;)]



c1sissy -> RE: If you were nuts enough to try this..... (6/27/2003 20:14:42)

quote:

hmmmmn well there are a lot of Gorilla' s here


Hey Mike, don' t forget about those of us who have been " decreeded" (is that a word?) into the gorilla clan.[;)]

Webwork:
Why would you want to give up all the hard work and hours of time you have put into this, not to mention the $$$?

Keep building your dream. Some dreams do come true, even if they involve a lot of work time energy and money.

quote:

6) Use what forms of guerilla marketing to " get the word out" once the launch starts?

If you build it they will come.[;)]



fiachra -> RE: If you were nuts enough to try this..... (6/30/2003 11:40:15)

quote:

ORIGINAL: Mike54

quote:

what would you do to increase your chance of success?

I' ve had a couple of tipples but I would actually spend a bunch o' time here.[;)][:D][8|] That would take care of 1 and 2. But 3, 4 and 5 won' t count since we' re not there. 6, hmmmmn well there are a lot of Gorilla' s here[:D][8D]. 7, geez we ain' t going there either.[:(]

Just playing Webwork...[;)]



Including you m54unit or haven' t you noticed that you' ve been assimilated yet? [:D]

Fiachra



Mike54 -> RE: If you were nuts enough to try this..... (6/30/2003 13:53:58)

quote:

Including you m54unit or haven' t you noticed that you' ve been assimilated yet?

[image]http://www.frontpagewebmaster.com/upfiles/2876/Om34520.jpg[/image] I have been feeling a bit strange lately.



c1sissy -> RE: If you were nuts enough to try this..... (6/30/2003 15:02:53)

quote:

I have been feeling a bit strange lately


appears to be going around here lately.

I have been feeling as though I' m all legs lately.[;)]
<edit>we should really get this thread back on track[;)]</edit>



Mike54 -> RE: If you were nuts enough to try this..... (6/30/2003 16:38:44)

quote:

Original Webwork
Sooooo.....extend your imagination

quote:

we should really get this thread back on track

Seems to me we' re on track here LOL.[:D][8D][8|]

quote:

I have been feeling as though I' m all legs lately.

It took an hour or so but I get it. She' s got legs...[sm=tongue.gif][sm=lol.gif]



c1sissy -> RE: If you were nuts enough to try this..... (6/30/2003 17:43:30)

quote:

quote:

Original Webwork
Sooooo.....extend your imagination

Mike54
quote:

Seems to me we' re on track here LOL


Mike, I do believe that you are right! roflol!!

I think Webwork set himself up for this one without realizing it! Imagine, telling outfronters to " extend their imaginations!!!!!!"

Laughing so hard stomach hurts!!!!
[sm=lol.gif][sm=lol.gif][sm=lol.gif][sm=lol.gif][sm=lol.gif][sm=tongue.gif]



Thomas Brunt -> RE: If you were nuts enough to try this..... (7/1/2003 9:49:19)

I started OutFront out of complete desperation. I was not ever going to be promoted at the web firm I was with, and I thought that maybe I could get something going on the side that would get me out of that damn dehumanizing cubicle.

I' ve been doing OutFront for nearly 6 years now, and I don' t know if a month has gone by where I didn' t have the kind of feelings you' re expressing here.

Business did grow enough to get me out of the cubicle and support my family better than before, but that took 3 years. During that period there were so many times when I looked at the trends and saw a down slope that I really can' t understand how I ever got out. Since then there have been so many times when I' ve looked at the trends and saw a down slope that I can' t understand how I' m still here.

That down slope is so frightening and frustrating. I' m in one now. So are a lot of business owners I know. I haven' t heard anybody brag about business in a while. Do not let a bad economy trick you into thinking there' s something wrong with you. There' s something wrong with the economy right now.



barry -> RE: If you were nuts enough to try this..... (7/1/2003 11:28:24)

Thomas,

quote:

During that period there were so many times when I looked at the trends and saw a down slope that I really can' t understand how I ever got out.


I live on perpetual slopes. It has gotten to the point that when I get a few home runs I start wondering when/how will the storm hit. Recently the storm has been a few clients want all of my time and simply arent worth it[:@]

I also have drawn the conclusion that I will never have enough money. There simply is no such thing.........

I can remeber when I said if I ever made $$________ amount I would be set!

I made it and it still was not enough.

So I have tried to diversifiy income streams, make hobbies into income streams, and not take myself to seriously. [:D]

I have made arrangements to go to a Home Security trade show in Vegas. I think that may be a " growth industry" [&:]

Barry



caywind -> RE: If you were nuts enough to try this..... (7/11/2003 1:52:33)

quote:

6) Use what forms of guerilla marketing to " get the word out" once the launch starts?
if you are serious about taking a run for it you will need to do anything and everything to make it work. The name of the game here is just that the name! Get it on every piece of free print, radio, speaking method you can and be patient. It may take a while. It looks good and should work.



PBailey -> RE: If you were nuts enough to try this..... (7/11/2003 13:10:55)

I think thew web site is great but.....the following is from my marketing background which has nothing to do with web site design.

I believe you need to market outside of the site. @29.00 is a great price but as a marketing director how do I know what I am really going to get. So far there are no directories published. How do I know that you really plan on doing so. You state that the ads will be " good" (I didn' t go back and look up the actual wording, sorry) but there are no example ads. Actually, as a marketing director, how do I find your site?

I think this is a great and workable idea but I believe that until it gets going really well you need to resort to good old pre-web listing marketing. You could start with companies in your area. You could contact web designers in your area who do commercial sites. You might want to concentrate on small local business to get started. Mailings, phone contacts flyers, advertisements (non-web). Get the word out. You should get some takers at the low introductory price and then you have something to show.



rumblepup -> RE: If you were nuts enough to try this..... (7/11/2003 16:27:49)

Ok, I' ve got a few ideas and comments.

Be carefull with them though, my staff often remarks on how tiresome it gets stopping me from hitting my head with my shoe. They seem to think I' m somewhat unstabble.

Poor things, they forget that I' m BAMF #1, big cahuna, nobody s---s bigger than bossman, mighty joe young, king of the hill man, with delusions of grandeur.

But never unstable.

Ok.

I can see you' ve invested time and money into your venture. Right now, money is the problem, so you' ve got to do your best with time.

Start locally. Your service will work great with your local newspapers website, or a local news service. Anything having to do with your Local area SCENE will help. Contact everyone from your local news services. Press releases help tremendously. Start writing one every week on a different aspect of your services. Make your statements absolutely true, but grandeouse. If and when they pick up your releases for reprint, then your copy goes in, somewhate edited, but still....

Stay local. Start your service with your local business. You gotta give it away for a little while. There is no business that I know of that doesn' t enjoy free advertising. (Except of course in Osama' s Friendly Face Newsletter, but then again..)

Door by door knocking time. Start a CK program (College Kid) based on commission. You don' t pay unless they play. Pick your representatives carefully though. Everyone likes to be approached by a sharp dressed, young man or woman, and will take what they say seriously, if presented seriously.

Okay, sorry to do the Papa Bush thing here, but go back and spend some money on print literature. Full color " business card" flyers, business card size promotional flyers that can easily be passed on, or left by the hundreds at shops, restaurants, clubs, thrown from the top of high buildings, ect.

Search on, sorry bro, Google, for " Guerilla Marketing" and " Street Marketing." You' ll get some good ideas there. Oh yeah! Search " Viral Marketing"

Start small. Service a small select group of individuals in your town, then state, then region. Good service and ROI always promotes your service better than advertising. Target specific groups first. It seems your going after an automated process, but you' ve got to dig in and do it by hand first.

It' s not going to happen overnight.

It' s not going to happen in a few days or months either.

You won' t know when it will happen.

But if you work hard and smart, it will happen.

Just be ready when it does.



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