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BigBlue -> RE: Google Adsense (8/27/2003 12:52:36)
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I had signed up for AdSense about 1-1/2 months ago, was accepted, then never did anything with it. Then I happened to read an article titled Google ads now self-serve on news.com. This is the section that caught my eye: quote:
ORIGINAL: Google ads now self-serve Google would not disclose how many sites had signed up for its new service, but said demand was strong. The company also declined to disclose revenue figures, either for individual sites or for the program as a whole. But Hoskins, who uses the service to serve relevant ads to an array of online publications devoted to specific wireless-computing technologies, gave an idea of how much participants could expect to earn. In July, Hoskins said, his AdWords generated approximately 160 to 220 click-throughs per day--or between 2.6 percent and 4.1 percent of those who saw the ads. In return, AdSense generated $2,359 in revenue for the month. Hoskins admitted that it wasn't riches, but he said he wasn't complaining. It's true that they don't publish the rates. My understanding of the program is that it's the publishers side of the AdWords advertiser program. With AdWords, sites "bid" for specific keywords. Highest bids get top placement. Lower bids may not get placement at all. Google shares the revenue, which varies per click depending on what the advertiser bid for the keywords. Theoretically, the "hot" keywords would garner higher bids from advertisers, and therefore your per-click revenue would be higher. This is apparent when looking at the reports. Some days I have more impressions and clicks, but less revenue (and vice versa). In any case, if you can avoid advertising your competitors (which can be tricky if they are crafty with their domain names), its definitely worth checking out. The key seems to be getting a good clickthrough rate, which may take some tweaking. I starting using them on my forums using the 468x60 banner size, but when I switched to the 728x90 leaderboard format, clickthrough rates went up 3-4x. We're not supposed to disclose our earnings or specifics, but let's just say I'm very happy. [:D]
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