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Microsoft MVP

 

Questions about exchanging links

 
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All Forums >> Web Development >> Search Engine Optimization and Web Business >> Questions about exchanging links
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_gail

 

Posts: 2876
From: So FL
Status: offline

 
Questions about exchanging links - 9/26/2003 14:31:27   
Three comments, each followed by a question.

I've been told it helps in SE rankings to add plenty of links to other sites who have a related theme to your own site, and ask them reciprocate.

How many link exchanges are enough?


I received a request from someone to put a link on my site to their site? So I took a look and their's is a useful and attractive site, one which would certainly complement mine. They sell the same items through affiliates like I do.

Isn't it counter productive to link to a site that competes with your own regarding items you sell?


Also, regarding using ads from affiliates: Do you suggest setting the link to open in a new window or not, and what is your rationale?

thanks, gail

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Mike_R

 

Posts: 124
Joined: 1/15/2003
Status: offline

 
RE: Questions about exchanging links - 9/26/2003 21:50:42   
Gail, I recently was faced with many of these questions. In fact, in you look back under my name in the SEO forum, you will probably find a thread or two on some of these subjects. Currently, I am trying to "get linked." There are two things that I have been very careful about: One, sticking to sites that are thematically connected to mine. This is a little tough because I sell many types of products. So I don't have a single theme, which is a significant drawback; And two, I have tried to stick to sites that have at least a PR of 4. Maybe someone can confirm that I am on the right track.

Now I too am concerned about linking with the competition. What I try to do is find sites that are on theme, but don't sell products--or my products. A hypothetical example: I sell widgets, so I try to link to widget clubs, information sites, organizations, and directories. Only, of course, those with a decent PR.

Mike R

(in reply to _gail)
Reflect

 

Posts: 4769
From: USA
Status: offline

 
RE: Questions about exchanging links - 9/30/2003 7:11:06   
quote:

two, I have tried to stick to sites that have at least a PR of 4.


I look a at a site in whole. Yes, PR is important. Also being able to determine if a site is new is important. Determining if a site WILL obtain a high PR is also important. Just because the site has a low or no PR today doesn't mean in 6 months it will still be the same.

The game in this situation is to figure out which sites will and which sites won't.

Brian

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