SEO - Point of diminishing returns ? (Full Version)

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_gail -> SEO - Point of diminishing returns ? (11/14/2003 16:54:07)

Right now I'm trying to make a decision if I'm going to concentrate on Search Engine Optimization or use Google AdWords to promote a site. So I'm kind of just thinking out loud here and was hoping to get some opinions and advice.

Is there not a point of diminishing returns with SEO if there are gazillions of other sites with the same subject as yours, particularly in a field where the big boys have lots of money to spend on SEO?

thanks,

gail



Reflect -> RE: SEO - Point of diminishing returns ? (11/17/2003 8:24:19)

It is always going to reflect on just what you stated...the big boys and money.

I have never paid for SEO, just invested time and pain. However I have invested in PPC (read ad words).

I think a blend is key for my sites.

I target the main keywords but I also target lesser traffic words. I made a post last month about throwing a big net. I made a sale off a keyword that only had....fewer than 100 returns on MSN.

If for a client they would need to weigh heavily on the possible ROI VS. PPC ROI.

Brian



_gail -> RE: SEO - Point of diminishing returns ? (11/17/2003 10:23:39)

quote:

However I have invested in PPC (read ad words).


That's what I'm thinking of doing. What's your strategy, if you don't mind me asking. I understand the more you pay the higher up in the placement. Again, I can't compete with the Big Boys but am thinking of giving this a try. The nice thing is that you don't pay unless someone clicks.


quote:

I made a post last month about throwing a big net. I made a sale off a keyword that only had....fewer than 100 returns on MSN.


Yes, I read that post. It was very interesting.

For me, I don't sell anything at my site so I depend on the ads to generate some income. Was thinking to try AdWords to get more people to the site.

gail



Reflect -> RE: SEO - Point of diminishing returns ? (11/17/2003 12:35:47)

quote:

What's your strategy, if you don't mind me asking.


I watch and track first. I generally do not bid to be number one. Why would you want to when they provide the top three slots as back fill. As long as I am in the top three I am happy. Once the site is producing I drop the ad words campaign. It's a void filler for my purposes.

Brian



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