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sidewalk -> RE: i love it. what do you think? (11/16/2003 14:56:29)
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quote:
should i invest money with search engine companies Skip, I wouldn't but that is a business choice. I think you have to decide how people will use your site. Will they be searching for you "cold", if so that would be one strategy. If they are using the site to followup after show room discussion or telephone contact, that would be another approach. I did a search on "Kansas City home remodeling". This is the top return: http://216.239.39.104/search?q=cache:g63r6EqU0_sJ:www.kctv5.com/+kansas+city+remodeling+home&hl=en&ie=UTF-8 Note, I think you could capture this position (note how few references to the key phrase is on that site). But, I doubt that there were many exact searches by that title because one of the tools below shows no response (means less than 100/month) on that phrase. It took me about six months to figure out what in the world search engine optimization was all about. Essentially, you want to pick your key words or phrases. Here is a tool to help you do that: i.e. Kansas City home http://inventory.overture.com/d/searchinventory/suggestion/ and http://www.wordtracker.com/ and http://www.keyworddensity.com/ The most helpful site I have found (and read about once a month) is http://selfpromotion.com He helps me focus, re-focus, and re-focus. I have moved up from ~ 175th to 1st through 12th, depending upon the phrase. (Google is re-indexing this weekend and I am s-l-i-p-p-p-p--ing.) It takes time, energy, and realizing how to literally re-write some pages to capture a Google return of 1-10. If you are below that, you might as well be 12,388th because the default # of returns is 10 and surfers rarely re-set that number of returns. If you like to do cross-word puzzles, you will enjoy optimizing. If you need to be remodeling, sub-contract it but find a very, very good one who can supply solid references. SEO "experts" are a dime a dozen out there. Dave
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