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DarlingBri -> RE: Outsourcing SEO (1/15/2004 22:23:40)
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Honestly, if the client had a budget of say $500 US, I focus on the really important parts... and that IS the page building. But that doesn't mean dropping down to the nit-pickiest levels. In general it would mean:
Internally:
1) Checking text colours against page background colours. (You'd be suprised how many people drop the ball on this one.)
2) Checking for H1 tags.
3) Checking for meaningful URLs.
4) Checking for meaningful page titles.
5) Checking for meaningful home page and top-level pages.
6) Checking for meaningful alt tags.
7) Looking at the site the way a search engine sees it, and re-arranging alt tags and content, or the design, as needed.
By meaningful I mean meaningful to search engines, of course, and that's all about keywords and phrases.
In super-competitive search engine markets like realestate and dating services, this won't make a huge impact (unless the site is a disaster and these changes are not so much tweaks as "dude, this is not how you build a site.") But then, I hate those clients, so whatever.
Externally, it really depends on the client and their niche. Obviously, there are all the paid submissions to do, although there's a trickle-down theory of economics there, and plenty of other strategies. I like text ads on other sites; I like static text ads the most because not only do they attract visitors, they attract search engines. I don't mean paid Google ad words or similar; I mean text ads at places like evolt and 3WA and whatever vaguely fits your clients profile. You're not looking for click-throughs; you want the ad to sit there and get indexed often. The higer ranked the site that your ad appears on, the better the indexed link quaility.
Or, like pageoneresults, you can post often on a highly ranked board relevent to your niche. If your URL is in your sig with chunky keywords and in your profile, it can be a very useful thing. He has an excellent keyword string in that linked sig of his; it's actually an admirable, subtle, and successful work of art.
Top lists are good; they're better if your client is a p0rn site, but how often do you get the perfect client? On the other hand, there's pretty much a leading top list for everything these days. Sometimes it's worth it; for other clients, it is just not going to fit their image.
Reciprocal link campaigns are something we run for a lot of clients, although many of our clients are public sector so we're lucky: people will stay to find the information they arrived for, and when they leave via a link to another site, we're not losing a sale.
If you're in a specialised knowledge niche, you can provide articles that are free to distribute, with a link back to your site, and promote them to other sites. People like free content.
RSS feeds are link-tastic, but there has to be changing content.
Etc, etc, etc.
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