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davids -> RE: Create and Sell E-Books Online (1/7/2004 16:32:23)
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One of my clients publishes a series of 23 (non-technical) guides, which they sell online ($14.95). I am the part-time lead technical person for the company. With this experience, I will share some of our learning. First, there is an important choice of Document Type. Both Microsoft and Adobe are members of the open Ebook Forum. This is meant to be the core standards organization for the eBook format. The site has some information and many links. The open eBook format is based on XML. We are currently looking into converting the guides into this format. The question of Document Type comes down to the issues of Digital Rights Management (DRM) and the availablility of reader software. As mentioned, you could just save the book in PDF format, which will allow you to password-protect it and control some aspects of it's usage. DRM, such as found in the Adobe and MS eBook formats (not standard PDF), allows you to control much more (printing, copy/paste). The main point is that the book can only be read on the computer to which it was downloaded, which means that people cannot copy it, forward it, resell it, etc. We started with the Adobe eBook Format. We sell the books on our site, payment processing is handled by an outside company, and then download fulfillment is handled by OverDrive, who have the special server software required to support DRM. I have nothing particularly good to say about OverDrive. Around July Adobe killed the stand-alone eBook Reader software and merged it into Adobe Reader 6. This is when things started going wrong. Very few people have Adobe Reader 6, and many companies have locked-down their systems to keep people from installing software. Also, Reader 6 does not support Win95, Win98ed1, or MacOS9. So now a good part of the office-user and home-user are locked-out. Our problem incidence rate was around 50% and is now down to "only" 5-10%. We have not looked into MS Reader and never had a single request for it. I would be very wary of other reader formats, which are proprietary and usually involve an executable. With all the virus trouble, who would run unknown software, especially if it came as a "free eBook". Different types of books are read differently, and our guides are probably not the kind of book you curl up with. We offered 10 of the best selling guides in a Print-on-Demand (POD) format ($19.95 plus shipping). So far, it has hardly been worth the effort of setting it up. Both US and International sales have favored eBooks. Be wary of POD - it's full of problems.
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