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Search engine algorithms

 
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All Forums >> Web Development >> Search Engine Optimization and Web Business >> Search engine algorithms
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breddie

 

Posts: 57
Joined: 8/3/2002
Status: offline

 
Search engine algorithms - 1/16/2004 18:00:58   
Hi...
My site published since late November 2003. Experiencing great listings in Jayde but Google ( so far as I can determine ) only lists my site in their cache...can't find it anywhere.

OK...so Jayde uses different algorithms than Google...but my question is: Why is there such a discrepancy between SE results?

Sure, Jayde is a smaller SE therefore probably making it easier to obtain a good listing. Nonetheless, Google and Jayde are crawling the same keywords, meta tags, content, etc....and Jayde does a very thorough job of displaying page titles, mp3 titles, you name it.

So...the upshot is that I just don't get it. Maybe you wizards can explain it to me.

Thanks,

Bill

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Reflect

 

Posts: 4769
From: USA
Status: offline

 
RE: Search engine algorithms - 1/20/2004 10:32:41   
Welcome to the board breddie!!!!!

If I could answer what is different with each SE's algorithm I would be very wealthy.

Each SE is based on algorithms and how the programmers code for it differs greatly from SE to SE. If all were the same then one would not offer a better return than another so competition would die/suffer. Also algorithms change/morph as the SE programmers tweak it to provide what they think are more valid returns over the competition.

Sorry I could not answer more positively for you.

Brian

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Mojo

 

Posts: 2441
From: Chicago
Status: offline

 
RE: Search engine algorithms - 1/20/2004 16:04:00   
quote:

Sure, Jayde is a smaller SE therefore probably making it easier to obtain a good listing.


Not necessarily.... Pre- Florida Google was real easy to rank well. Post- Florida Google is becomming real easy. Each SE is in a constant battle to provide their view of what relevant search results should be.

Webmasters are constantly trying to tell the SE's what they think is relevant.

quote:

Nonetheless, Google and Jayde are crawling the same keywords, meta tags, content, etc....


Google does not really put any importance into the meta tags. Everyone likes to say that content is king, but that is pure BS if you are playing in serious money categories.

With Google, backlinks have always been #1 and continue to be... although they have dressed it up a bit differently.

EDIT: spelling

< Message edited by Mojojo -- 1/20/2004 16:04:35 >


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erinatkins

 

Posts: 3072
From: Mechanicsville VA USA
Status: offline

 
RE: Search engine algorithms - 1/21/2004 7:54:50   
This link at Google has guidelines on how to get listed on Google.

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(in reply to Mojo)
Reflect

 

Posts: 4769
From: USA
Status: offline

 
RE: Search engine algorithms - 1/21/2004 8:23:22   
I agree with mojojo.

I have been running a six month "experiment".

I have two new E-Commerce sites. On is a TLD the other is a sub domain of it.

I created the navigation, pages and content. I utilized title elements, METAs (for what they are worth), content, links were made text with no fluff and a few more things which I will omit here. I then did manual submissions WITHOUT ANY PAY FOR PLAY. I then let the sites sit for two months as my day job had some huge time demands.

When my day job got back to sanity I started reviewing log files. The log files for both sites were averaging around 2MB. Page views were around 3000 a month. Visitors were around 300. Average pages per visitor were 10. Average visit length was 20-30 minutes. I had very few pages in the SERPs.

I then started promoting the site. Again NO PAY PER PLAY. I worked smaller sites under PR4. My thoughts on the lower PR being 4 and less is they were new sites also. I am taking a chance that some might obtain a high PR. I also targeted sites with the highest PR that I could find that made sense to link to. I spent two weeks on this.

Work again got insane with time requirements so I stopped promoting the site.

One month later....

I have started reviewing my log files again. The sub domain log is now 19MB. The TLD site log file is now 58MB. Page views are around 30, 000. Visitors are around 12, 000. Average page views did decrease but I expected that as not all traffic coming in is targeted as tightly as I would like. Average stay length went down 2 minutes but I attribute that to two things: 1) Traffic is not targeted 2) BOTs (I now need to start filtering the bots). Repeat visitors are at 40% area.

This just from working links.

Sales went from a few a month to a few a day. Not great but now this will generate some cash. Once we get the net profit figure I think we will start doing some pay to play and PPC. I am also thinking at this point I can now start utilizing AdSense to generate more revenue.

Oh yeah, top reported SEs for my sites are AOL, Google (also showing different Google country referrers), MSN, MSN search. Notice that a few major ones are missing. I concluded pay for play comes into play here. I then have a big handful of smaller SEs and directories that equal the traffic from those mentioned.

Just wanted to share.

Brian

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(in reply to erinatkins)
breddie

 

Posts: 57
Joined: 8/3/2002
Status: offline

 
RE: Search engine algorithms - 1/21/2004 14:59:34   
Hi ...
Well, I asked for info and I'm sure getting it! Thanks to you all.

Bill

(in reply to breddie)
Scotty

 

Posts: 209
From: The left coast-go Obama-
Status: offline

 
RE: subdomain inside TLD - 2/7/2004 22:39:51   
Okay, now why a sub domain inside the Top Level Domain? and not 2 TLD's.

And maybe explain a bit about "filtering the bots".

Regards, Scotty

(in reply to breddie)
Reflect

 

Posts: 4769
From: USA
Status: offline

 
RE: subdomain inside TLD - 2/9/2004 8:03:57   
quote:

Okay, now why a sub domain inside the Top Level Domain? and not 2 tld's.


This is what you need to determine. The key is there it's just finding out why.

Have you promoted the sub more? How is the structuring of the sub compared to the tld? Is the sub targeting keywords that are "easier" to break into the SERPs with? Do you have more back links to the sub?

These are just a few things that I would review but I am more than sure there are more variables.

quote:

And maybe explain a bit about "filtering the bots".


What I meant was in my analyzer programs I can make filters. These can weed things out or show me something specific. By filtering the bots I meant when looking at my stats for the month I know some search engine spiders or bots have visited. I know I should not count these as they are not true people, they inflate my stats on everything that they. Hence I filter out their visits from my reports.

Now on the flip side I used to, I still need to do this just being lazy, run a bot/spider report. On this I would just include the known bots/spiders names and IPs so that I only see a report on their activity but not humans. This can sometimes give you a picture of how the bots see your sites from its travels or progression through your site. This can be useful information.

Brian

< Message edited by Reflect -- 2/9/2004 8:10:10 >


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chasta

 

Posts: 87
From: IL
Status: offline

 
RE: Search engine algorithms - 2/9/2004 14:18:19   
quote:

ORIGINAL: Mojojo
Not necessarily.... Pre- Florida Google was real easy to rank well. Post- Florida Google is becomming real easy. Each SE is in a constant battle to provide their view of what relevant search results should be.


Howdy, all.

Okay, I know I've been absent for a while. (Life has gotten hectic, especially since I just started back to school full time!) What's this "Pre-Florida" and "Post-Florida" business and how's Google involved? Obviously, I missed something in my little self-imposed time out! What did I miss?

Good info here, by the way. :)

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(in reply to Mojo)
Mojo

 

Posts: 2441
From: Chicago
Status: offline

 
RE: Search engine algorithms - 2/9/2004 15:36:14   
quote:

Okay, I know I've been absent for a while. (Life has gotten hectic, especially since I just started back to school full time!) What's this "Pre-Florida" and "Post-Florida" business and how's Google involved? Obviously, I missed something in my little self-imposed time out! What did I miss?


There is a huge webmaster community (mostly interested in making money and driving traffic) called webmasterworld. The owner has taken to naming Google updates in a manner similar to the way hurricanes are named.

The Florida update was a major change in the Google algo in November (Esmerelda and Dominic were 2 large updates also in 2003). It shook up a lot of web sites - both big and small.

There has been another change in January that has been named 'Austin' (in reference to the new physical location of webmasterworld).

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(in reply to chasta)
chasta

 

Posts: 87
From: IL
Status: offline

 
RE: Search engine algorithms - 2/10/2004 17:24:03   
Oohhh, I gotcha. That's a pretty cute idea. :)

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(in reply to Mojo)
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