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dotcompro -> RE: Content is dead... long live the link (3/16/2004 14:38:16)
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Giomanach you say, You are fighting a losing battle here, trust me, picking at a point with Mojojo is a losing battle straight from the start. It is when he will not debate the main topic but nitpicks terminology You might also want to note - The ampersand also triggers HTML coding for special characters i.e. the copyright character. Therefore they should be left out of metas etc. None of my metas use special characters. 28,500 results is hardly a decent amount of results, some search criteria can return millions of pages, and some of the pages will be repeated. The fact that some search criteria returns millions of hits is not the issue. The issue is that a search for my client's keyword phrase returns his site in the #1 (or top) position out of 28,500 other sites. Driving TARGETED traffic to his site is the objective. Just because your site is the first one on the list of results returns doesn't mean it the best site due to content. Several of the other sites are far better than yours, and as Mojojo has stated, you have zero or few backlinks, this is not good for the visitors of your site, as backlinks will also improve your google rating. Again we are not talking about google rating but google listings. These are two different topics entirely. To see the page rank (in the google toolbar) a visitor would have to have the site open. If the visitor is at the site, then the objective has been accomplished. While backlinks WILL improve the page rank, it has NOTHING to do with the listing position which IS the point of this discussion. I maybe in over my head here, but from what I've read, you have no idea of how search engine phrases etc work. <edit>And I'm a teenager</edit> You are in way over your head. I am not a newcomer to SEO but have been doing this for clients since 1996. Try these searches: I could continue, but I think you get the point. It is NOT page rank or backlinks that count, it is the position in the rankings in the search results. In the first post Mojojo said "If everything else is even content will win, but as it has been for several years now, backlinks (and internal linking structure) are hands down the most important aspect to SEO (at least for Google). " and that is NOT true. He has done nothing to back up his statement.
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