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Reflect
Posts: 4769
From: USA
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Ad copy site recomendations - 4/16/2004 13:10:59
Hello,
Looking for some great ad copy tutorials/FAQs/etc sites for learning how to create effective ad copy. I do not have a specific site or thought for a focus. Just general learning.
Thank you,
Brian
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Charles W Davis
Posts: 1725
Joined: 3/7/2002
From: Henderson Nevada USA
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RE: Ad copy site recomendations - 4/18/2004 21:53:04
Google search: quote:
ad copy tutorials brought a lot of responses. Most seem to be more interested in selling something.
I added "free" to the Google search and the free didn't refer to the tutorials.
I suggest that you wait for a better response to this post.
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Mojo
Posts: 2431
From: Chicago
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RE: Ad copy site recomendations - 4/18/2004 22:01:14
I don't know of any good sites, but there are some excellent books that will allow you to gleem some ideas. Then, it is simply time to test > observe results > make changes > test again.
Books I have read and recommend:
"Persuasive Online Copywriting: How to Take Your Words to the Bank"
"The Tipping Point: How Little Things Can Make a Big Difference"
"Your Marketing Sucks"
"Don't Make Me Think: A Common Sense Approach to Web Usability"
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erinatkins
Posts: 3072
From: Mechanicsville VA USA
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RE: Ad copy site recomendations - 4/19/2004 11:10:25
Have you looked here or here or here ?
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Mojo
Posts: 2431
From: Chicago
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RE: Ad copy site recomendations - 4/19/2004 11:14:04
I wouldn't call those good sites for ad copy... nothing you couldn't get from OF or Webmasterworld.
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Reflect
Posts: 4769
From: USA
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RE: Ad copy site recomendations - 4/20/2004 8:36:01
Hello,
Charles, yup. There seems to be a lot of hype (read marketing) on this and affiliate stuff that I have been researching the last few months but thank you for the post.
Erin, I'm totally up to speed on SEO. I normally hit page one for most semi competitive terms so I am set on that. I am more looking for ad copy for help on conversion of sales. This ties in with the affiliate marketing that I am going to start playing in.
Joe, I've heard of "Persuasive Online copy writing: How to Take Your Words to the Bank" before. I will start looking into prices and which one to start with.
I also have struck a deal with an ad copy writer for brochure. She even said it will differ between on line and brochures but that she would go over the basics with me for an hour or two of billing.
Any other thoughts? There has to be some gold beyond all of the hype.
Thanks for all the replies to this point I appreciate it.
Take care,
Brian
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Mojo
Posts: 2431
From: Chicago
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RE: Ad copy site recomendations - 4/20/2004 11:01:54
Brian,
I just read as much as possible and then experiment. I have different entry points for each ad I run. This way I can track conversion per ad per terms and then make changes and track those changes. I built over 100 entry pages for one site just for adword ads... subtle changes to each landing page based upon what the person typed to launch the ad.
Basically, I play with the landing page and the ads constantly. I once heard that the key to being successful with ad copy is to never be satisfied. Even if your getting a 75% conversion rate.... could you be getting 80%?
Joe
< Message edited by Mojojo -- 4/20/2004 11:03:54 >
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Reflect
Posts: 4769
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RE: Ad copy site recomendations - 4/22/2004 9:45:25
Sage advise.
Thank you,
Brian
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