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J-man -> RE: How Much Would You Pay For.. (5/19/2004 12:23:19)
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dpf kinda made the point by elaborating on the marketing aspect. Think of this as kinda of a flyer sent to peoples homes, in marketing if 1% respond to the flyer then the flyer was successful, usually this is under 1%, now with that said, when flyers are sent out they are are not arbitrarily thrown about. There is a reason and rhyme your house got the flyer and the equation should have taken more than a few days to put together. We are talking about the promotional aspect of the Marketing Mix, and in order to correctly have a marketing mix the other aspects of the marketing mix must by consistant with the promotional aspect. In a way your program is like a consultant, thinks it know what is best for my business but doesn't know anything about it, or at least thinks it does. For this program to alter my marketing mix does more harm to the branding aspect of products and seems to feed off the niaviety that the more hits someone has to their website teh more successful it will be, which is wrong since there is a difference between random throwing out flyers (which is what that would be towards someones marketing mix) and throwing out flyers in a very educated way. If you use your program to bring 100,000 unique sessions to my site, and i used various marketing tools that are consistent with my marketing mix to bring 100,000 unique sessions to my site, i bet the purchasing power behind the software method would have a success less than 0.1% and my promotional plan would have a success of about 10%. I put a low cost situated with those unique ips because it would take me a lot of time and effort to draw up the affects of such a promotion and maybe then realize that more harm than good came out of it, or maby more good than harm either way, a lot of effort to determine the results.
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