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cooper -> RE: Kanoodle vs. Google (6/16/2004 9:09:18)
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Gail,
I have been advertising on Google for nearly a year now. I have my search words and phrases down so I am getting a 1.75 return on my advertising. Essentilly, for each dollar I spend on advertising, I am getting $1.75 in sales. It has been a labor of love.
I am now using the same set of keywords and phrases at Overture, but the jury is still out.
As for Kanoodle, I used a "$25 free trial" from another site. I used the same set of advertising words I use at Google. The $25 free trial was gone in less than 18 hours. I saw an uptick in traffic, but not a single sale. At the time, I was spending $100 a month on Google. You would think I would have seen at least one sale from Kanoodle, but no.
If you take the Kanoodle plunge, keep an eye on it. It is a lot like Google, but there is a manual review process of keywords and advertising phrases that seems to take FAR too long.
Good luck!
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