Unique vistors (Full Version)

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_gail -> Unique vistors (6/21/2004 20:00:18)

How do you determine what is a "respectable" amount of unique visitors for a fairly new, small website?

thanks, gail



Scotty -> RE: Unique vistors (6/22/2004 0:29:34)

Gail; I'd start at Alexa.com and see what comparative-competitive sites are pulling in (numbers wise), that have been established for awhile.
Additionally, if your market has portal sites (e.g. a directory of site related to that market segment), calling and asking questions can garner a ton of usefull info. (After all, they're hoping you'll advertise your site on theirs).
Finally...I'm thinking a bit of ppc with google for a week or so will show you how large you piece of the market may be. The problem is making you keywords specific enough that you're only counting relevant uniques and not looky loos.
Regards, Scotty



_gail -> RE: Unique vistors (6/22/2004 11:39:08)

quote:

ORIGINAL: Scotty

Gail; I'd start at Alexa.com and see what comparative-competitive sites are pulling in (numbers wise), that have been established for awhile.


Good idea, thank you. But see my concerns below.

quote:

Additionally, if your market has portal sites (e.g. a directory of site related to that market segment), calling and asking questions can garner a ton of usefull info. (After all, they're hoping you'll advertise your site on theirs).


Not sure what you mean here.

quote:

I'm thinking a bit of ppc with google for a week or so will show you how large you piece of the market may be.


What's ppc?

gail



Thomas Brunt -> RE: Unique vistors (6/22/2004 12:17:59)

ppc stands for "pay per click."

Here's the page on Alexa that allows you to see your sites' traffic history versus up to 4 competitors.

http://www.alexa.com/site/site_stats/signup?mode=graph

t



_gail -> RE: Unique vistors (6/22/2004 12:32:32)

quote:

ORIGINAL: Thomas Brunt

ppc stands for "pay per click."


Duh, that's right! I'm using AdWords. Both AdSense and AdWords are working very well for me, and I hope they are too for you, Tom.

quote:

Here's the page on Alexa that allows you to see your sites' traffic history versus up to 4 competitors.

http://www.alexa.com/site/site_stats/signup?mode=graph



I stopped using Alexa several months ago. Not only do I have concerns about possible inaccuracies with the data, but using it is of no help because my site is not in the top 100,000. YET! [:D]

gail



Richard Dudley -> RE: Unique vistors (6/22/2004 14:34:22)

How's the saying..."it's not the size of the wave but the motion of the ocean"?

It's not all that accurate to measure yourself against other sites, but rather to measure yourself against your own list of goals. What do you want your site to be? Profitable in a way you can say "That's my Jag"? The #1 digital camera portal, with just enough revenue to support itself? A revenue sucking boat anchor? Bought out by Microsoft in return for a small tropical island? These are important considerations for any site.

One hallmark of a good site isn't new visitors, but returning visitors. I like to see a good level of both where they can be measured. A lot of people visit any site once. But, good sites get return visits. Initially, you'll have more new than returning as your site traffic grows. Eventually, the ratio will change, and you'll have more returning visits than new ones. The rates and levels vary from site to site.



_gail -> RE: Unique vistors (6/22/2004 14:45:22)

quote:

ORIGINAL: Richard Dudley

How's the saying..."it's not the size of the wave but the motion of the ocean"?

It's not all that accurate to measure yourself against other sites, but rather to measure yourself against your own list of goals. What do you want your site to be? Profitable in a way you can say "That's my Jag"? The #1 digital camera portal, with just enough revenue to support itself? A revenue sucking boat anchor? Bought out by Microsoft in return for a small tropical island? These are important considerations for any site.

One hallmark of a good site isn't new visitors, but returning visitors. I like to see a good level of both where they can be measured. A lot of people visit any site once. But, good sites get return visits. Initially, you'll have more new than returning as your site traffic grows. Eventually, the ratio will change, and you'll have more returning visits than new ones. The rates and levels vary from site to site.


Thank you! What sage and sound advice; among the very best I've ever personally rec'd in these forums.

I'll take the buyout by Microsoft and the tropical island! [:D]

gail



Scotty -> RE: Unique vistors (6/23/2004 2:48:03)

Gail; In response to your query regarding what constitutes a portal site.
Imagine that you're in the business of selling sinks. (Other "sink sellers" are generally considered competitors).
Now along comes a site that doesn't actually sell plumbing products, instead they offer you the opportunity to advertise your sinks on their plumbing supply site (you and sellers of showers, faucets and about anything related to plumbing). The hope is they'll pull a lot of visitors to their site that are interested in various aspects of plumbing, however only a small percentage will have an interest in sinks. (you're also banking that some percentage will come back weeks or months later when it's time to get a sink - that's the tougher to define number and what it's value to you is).
That's a portal site.Regards, Scotty



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