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dpf -> RE: The Myth of the "free" directory and search engines... (7/16/2004 9:24:50)
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Colin: In starting your business, you might give some thought to Google adsense. basically, you bid to be ranked on the right hand side for paid ads..the bid is unigue to a particular keyword expression you want. Ultimately, you are NOT PAYING the bid price to be listed there- you only pay it when someone clicks on it to go to your site. so it is sort of like: "of the people who have serached on this keyword phrase, how much would you pay to have them click to go to your site? 10cents? 50 cents/ $1.00?" One of the nice features for a small budget is that you cant set a daily cap so that you dont get suprises and exceed your budget. When I first tried it, I was chicken and set that daily cap at $1.00 so it couldnt exceed $30 month. Good luck As to Search Engines, focus on Yahoo, Inktomi, Google.
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