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Mojo -> RE: page rank - is it just one ingredient in the stew? (8/9/2004 12:52:45)
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quote:
I guess page rank isn't everything Correct. quote:
what are some of the other ingredients? There are many... you have on-page optimization factors and off-page optimization factors. Both are important, but IMO - off page/off site factors are more important. Here are a few on page factors: meta keywords, meta description, keywords in title, domain name, position terms in title, page size, (h1, h2, h3, h4), words at the beginning of sentence or paragraph, valid HTML, text to html ratio, anchor text, alt text, broken links, internal linking, proximity of keywords to other factors, keyword density in body, bold/italic/other keywords, file name, file size, text around links, age of site, age of links, case of keywords, misspelling, bad grammer, plurals and many many more. Off page: Page rank, anchor text (and all that goes with it), theme of site linking to you, number of back links, server response time, SEO programs, speed that links are required... basically links, links, links.
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