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Anthony Parsons -> RE: More Domains for Better Search Results? (10/7/2004 21:33:23)
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You will always find URL's with multiple delimiters and hypens still indexed. At the last SES conference, all engines spoke about the abuse of hypens and all clearly stated to keep clear off them (aka: Pre-Warning), though Yahoo had implemented this strategy a while back now. You will still find multiple hypenated queries in Yahoo, and you will most likely still get them in their, in moderation, though the main abuse of the multiple hypen "this-is-my-keyword-term-here-to-make-this-query-string-excessively-long" is from CMS. Either software manufactures, designers or SEO's have modded the CMS to spit out hypenated filenames in conjunction with static URL's. Static URL's, most essential, the hypenated filename was never made to stick long keyword terms into, but it was used as a spam technique, thus now we have lost it. No different to cloaking and all other techniques. They have a purpose, spammers abuse them, search engine penalized them. Stuffs us all up constantly. I come across numerous clients that still use the long keyword hypenated name, thousands of pages, and lost them all in Yahoo suddenly. The search engines see the pages more as doorways, because they are created for that exact purpose. Multiple delimiter queries: Google is very good and reading these, others not so. However; if you supply a sitemap providing a link to each page, regardless or URL query, then the delimiters mean nothing at the end of the day, as the search engines have a direct link to the exact URL, without risk off being caught up in some spider trap. See the difference? I think some people give the con's to these methods, but there are simple techniques to get around them. The problem is most don't include a simple sitemap linking to each page, dynamic or static. Yes, we do tend to just say, keep away from it, but if its required, then do it and just implement x, y & z in conjunction with it. That's the bit they tend to leave out. I hope that clears some off that up for you Brian? Just ask mate, I will give you the simplified version. Some just make it all to complicated for what it is. PS. If you use an e-commerce solution, ie. sessions for tracking and payment purposes, then be aware that there are now static URL e-commerce carts available to counter act the session problem with the search engines. No more not having your shopping cart indexed because of sessions.
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