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abbeyvet -> RE: Do spiders count code as words in seo? (10/1/2004 6:43:14)
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quote:
....only allows for faster read of the web by the spiders Not so. CSS does a lot more than that in assisting with SEO. 1. Yes, by reducing the code it makes reading the page easier for spiders, but also means that the entire page is more likely to be indexed and that it will be easier for the search engines to detect the heirerarchical structure of the page and rank it accordingly. 2. CSS makes it possible to position content pretty much whereever you like in the code without affecting the appearance of the page, so that your important content is higher on the page, which to a search engine means it is more important. For example you can have your header appear on the top of a page, but be at the bottom in the code, which means the opening H1 of your content (very important to search engines) is right at the top. 3. You can often remove images that are used for layout from the code altogehter by using them as background images, which again allows your content to be positioned better. 4. Javascript effects, such as rollovers, can be replaced with search engines friendly links without losing the rollover effect. 5. You can place additional content that is both useful to users and important for increasing keywords for search engines right on the page without cluttering it up, for example by using titles. An example would be, say, adding definitions of words that some users may not know like so: <span class="define" title="This is a definitions of the BigWord">BigWord</span> Now if the user mouses over BigWord they see a definition - so do the SEs but you have saved a lot of space on your page. CSS, like any other technique, can be abused in the the pursuit of SEO, but it is a very important part of any SEO effort for a site.
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