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Scotty -> RE: Learning SEO (11/1/2004 23:56:17)
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Chris; I start by going to Google and searching for a product that I'm selling and see how I rank against the competition. I also search using various permutations of the word or phrase (e.g. insects, ensects, bugs, bugs in wood, wood insects). Then I look at what my more successful competitors are doing by looking at their keywords and the layout of their page and html code to see how they've positioned those words. This helps me to tweak both the meta tags, and the layout of the text on my pages to gain a higher ranking. Regards, Scotty
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