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erinatkins
Posts: 3072
From: Mechanicsville VA USA
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Advertising - 11/9/2004 14:16:26
Hi All,
Not related to SEO exactly but it is a business matter. For the last few years we have had an ad in the Verizon phone book that has worked well for us. We have a listing under Internet Service. It has worked real well for us.
Listing we have now does mention:
Small business Solution
Web commerce, hosting & design
PC & Mac Unlimited dial up
National & International Dial up.
The Yellow Book is now in our area & we are considering getting a listing in it. question is where - If you were looking for an ISP or Web Hosting Company where would you look? Internet Service provider or Web Hosting? Both seem like good places. Where would the average person look?
Erin
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dpf
Posts: 7121
Joined: 11/12/2003
From: India-napolis
Status: offline
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RE: Advertising - 11/9/2004 15:16:59
tough call erin but I think that someone who has reached the point of wanting a web site is at least slightly beyond novice and would know what an isp and would search first for web host..since that is what they need. i could be wrong. are those the 2 options they provide?
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powersitedesign
Posts: 117
Joined: 11/12/2003
From: Conway, Arkansas
Status: offline
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RE: Advertising - 11/9/2004 18:41:35
Hey Erin -
We opted a while back to not do phone books and to dedicate that money towards targeted ads and stack ads in newspapers and online banner and text links on other business related sites. We have noticed more results in this manner. Just my two cents, nothing against the phone books though, there is one in every hotel room of every bored business traveler. ha.
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erinatkins
Posts: 3072
From: Mechanicsville VA USA
Status: offline
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RE: Advertising - 11/10/2004 7:58:16
In new phone book we were given these choices:
Internet & online services
Web Page & Site Design
Networking
I know the ad in Verizon has paid off since I always ask how people heard about us. I want more design work & hosting since hosting gives us better return on $. However once you set some one up for dial up access - you normally do not get many calls.
We are working on some banner ads on a few site.
This new phone book is making this decision hard because I want both categories.
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ou812
Posts: 1572
Joined: 1/5/2002
From: San Diego
Status: online
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RE: Advertising - 11/10/2004 12:42:08
If I were looking for these services from the phone book I would probably first look under Internet and Online Services. </$.02>
-brian
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_gail
Posts: 2876
From: So FL
Status: offline
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RE: Advertising - 11/10/2004 13:45:29
If using the category Internet has worked for you, why change a good thing? I'd probably go for Internet & online services.
I assume you're placing a display ad. If so, I'd use the display ad for the main category. However, I'd ALSO place a one-line listing under Web Page & Site Design with your company name and phone number. We did this when we owned a Printing and Graphic Design business. It worked very, very well.
As an aside, the yellow pages worked best for us (other than word of mouth) than any other advertising we did. I still am convinced it's a good place to have an ad, even one for the virtual world.
If you wanted to extend your reach beyond the local area, I'd go with AdWords. That way, you can control your budget.
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Nicole
Posts: 2831
Joined: 9/15/2004
From: Nambucca / Kempsey, Australia
Status: offline
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RE: Advertising - 11/10/2004 16:48:42
Hi Gail,
Don't you think it's odd that internet services advertise (and do well) in the Yellow Pages, when you think about it, to me anyway, the people who use books like that are those who don't understand that everything is available on the internet? Old habits die hard i guess, but i always look up the internet first for anything i need to know, anything at all like a movie i can't renmember the name of but know an actor who was in it, a song i just heard on the radio and can't think of the artist, for a recipe to use up all those lemons my mother-in-law keeps giving us, whats on television tonight, the list is endless...
It's funny y'now, bizarre actually, but yesterday i found a book in a bookshop that exclusively lists "the best" website addresses for a range of categories.
In response to the original question in this thread though, i'd say "Internet Services", as i've found that laypeople seem to use the word "internet" far more than they do the word "web".
Nicole
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smcfarland
Posts: 680
From: Nashville, TN
Status: offline
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RE: Advertising - 11/10/2004 17:02:26
I would say that you ask for all three at a discount and tell them if the ads run well, you will advertise on their website. We have the talking phone book in Williamsburg.
Sales is sales is sales and there is always a price break!
At the very least, do a display ad with a white background in the category with the most views (ask them to check out their web stats for the categories to see which are searched more often), then do a name and number standard listing in the other two, and a "see our display ad on page ##" if you can afford it.
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erinatkins
Posts: 3072
From: Mechanicsville VA USA
Status: offline
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RE: Advertising - 11/11/2004 8:39:56
I have to agree about the Phonebook. Our biggest referral is word of mouth - but the ad we have now is our 2nd.
When people call they mention they saw in the phone book. The fact we answer our phone normally helps the sale. We have had some many people mention they got an answering machine. They like speaking to a real person. Ad more than paid for itself.
We are trying to get a discount for being in more than 1 category.
Thanks for all the ideas & help!
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ServeTraffic
Posts: 13
Joined: 12/1/2004
Status: offline
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RE: Advertising - 12/1/2004 22:10:40
quote:
ORIGINAL: Nicoleoz
Hi Gail,
Don't you think it's odd that internet services advertise (and do well) in the Yellow Pages, when you think about it, to me anyway, the people who use books like that are those who don't understand that everything is available on the internet? Old habits die hard i guess, but i always look up the internet first for anything i need to know, anything at all like a movie i can't renmember the name of but know an actor who was in it, a song i just heard on the radio and can't think of the artist, for a recipe to use up all those lemons my mother-in-law keeps giving us, whats on television tonight, the list is endless...
It's funny y'now, bizarre actually, but yesterday i found a book in a bookshop that exclusively lists "the best" website addresses for a range of categories.
In response to the original question in this thread though, i'd say "Internet Services", as i've found that laypeople seem to use the word "internet" far more than they do the word "web".
Nicole
I agree allot of people are stuck in the past,old ways, technology is great
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