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Nicole
Posts: 2854
Joined: 9/15/2004
From: Nambucca / Kempsey, Australia
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Marketing Website Prototypes... - 12/21/2004 20:41:03
I’ve recently been asked to provide some website prototypes for two different clients to show them both what is possible for their websites and also to show off my skills.
For the first client I created 7 prototypes, they chose my 6th favourite out of those samples, the other client gets to choose from 4 samples and won’t be doing so until February.
I've read before on these boards where others have been frustrated with their clients choosing a prototype that the designer didn't particularly like and am wondering if there's any "tricks" involved in getting your client to choose the prototype you like.
I already find out as much about the person or persons who'll be making the decision and design my prototypes with them in mind, but even with this i'm still getting it wrong. Take the following prototypes i've created for the potential client who'll decide in February. Housing Co-Operative
These were difficult to create as i've no idea of their company colours, logo if any, or any real idea of the content they plan to include or page titles to create a dummy navigation structure. I did know that the committee will consist of about 6 women in their 40's and 50's, social workers, and naturally attached to accommodation services.
I particularly like sample 1, and then 2, 4 and 3. How can i try and convince them that sample 1 is the best for them, when the others may look better to them? I'm finding it extremely difficult convincing people that any image can be used in any prototype, and likewise and colour scheme can be used with any images and prototype also. It seems clients just see an image they like and decide on whatever prototype that image is featured in in the samples i've created. (the house in the hands from the above link for example), they just won't consider that the same image can be used effectively in any other prototype and will pick the green sample i have there.
So do you guys have any tricks to try and convince your clients to go with what you want?
- only do a couple of prototypes?
- don't use fabulous images that you know will influence them beyond belief?
- place the samples on a page in a certain way?
- place comments alongside each prototype explaining the reason's you've done that design and it's features and benefits to them?
Sorry for such a convoluted post, but i'm really intrigued by how clients think.
Nicole
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Nicole
Posts: 2854
Joined: 9/15/2004
From: Nambucca / Kempsey, Australia
Status: offline
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RE: Marketing Website Prototypes... - 12/22/2004 3:07:52
Okay, while some of you will have viewed the link in that post prior to the change, i've just changed it and added a lot more information. It's funny how while typing i came up with some ideas in those bulleted points.
I guess these are some of the tricks i was looking for, but please, if any of you have any others, or any thoughts on what i've typed on that page, please i'd love to hear your comments.
I'm also very keen to know your thoughts on what i've typed on that prototype page regarding the accessibility and W3C guidelines. While i do intend to comply fully with both, and the colour blind standards, i think i've been careful not to make any claims i can't keep. If you interpret anything as me making claims i can't ensure, please let me know.
Thanks
Nicole
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d a v e
Posts: 4194
Joined: 7/24/2002
From: England (but live in Finland now)
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RE: Marketing Website Prototypes... - 12/22/2004 5:15:12
quote:
Personally I think that most clients are like children in a sweetie shop; give them too much choice and they will never make up their mind.
so true... they also get naughty ideas from other the other children on how to misbehave!
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David Prescott
Gekko web design
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dpf
Posts: 7126
Joined: 11/12/2003
From: India-napolis
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RE: Marketing Website Prototypes... - 12/22/2004 7:43:27
I dont disagree with donkey and dave; i have seen that happen where clients are befuddled by multiple choices and occasionally, they mistakenly perceive that as a lack of..what...strength?/ decisiveness? on designer's part. on the other hand ( I can usually talk myself into both sides of an argument) at some point, I think you should NOT be too attached to your designs. Nicole, if you re-read your own post, it becomes clear that you have one or more favorites in the package - I suggest you clearly present them that way: "this is my personal favorite and recommendation..etc" but ultimately, if the client choosesdifferently, dont worry. humans diversity in tastes are sooo broad..if they like it, let them have it! besides, at some point, it makes your own portfolio rather diverse (and more appealing). left to your (our) own devices, you/we would tend to create similar designs on and on.... a diverse portfolio is more likely to occur if the clients input is present.
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Dan
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d a v e
Posts: 4194
Joined: 7/24/2002
From: England (but live in Finland now)
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RE: Marketing Website Prototypes... - 12/22/2004 7:53:57
good points by dan (especially because he didn't disagree with me;) also you can say something 'I think this [the design you favour ] would work well for what you want to do then leave it up to them
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David Prescott
Gekko web design
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dpf
Posts: 7126
Joined: 11/12/2003
From: India-napolis
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RE: Marketing Website Prototypes... - 12/22/2004 8:00:43
quote:
especially because he didn't disagree with me 'tis the holiday season..<smile>
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Dan
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