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dpf
Posts: 7123
Joined: 11/12/2003
From: India-napolis
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changing site content and design - 1/8/2005 13:53:37
I'm looking for opinions/experience: What is the impact, vis-a-vis SE ranking, of dramatically changing the design and content of a site, assuming:
1. all page names remain the same - no new pages added, none deleted and no name changes
2. assume that the new design is more SE friendly than the prior - xhtml/css based with no Flash, java, etc vs FP theme based.
Thank you in advance.
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Giomanach
Posts: 6112
Joined: 11/19/2003
From: England
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RE: changing site content and design - 1/8/2005 14:10:59
Not sure if Joe will agree with me on this one, but:
Generally there is a natural drop in your position in the SERPS and PR after changing content. Design doesn't fall into it, that's just there for the GUI to the end user. After a while, your position in the SERPS may put you nearer the top, and your PR may change (up or down), dependant on how SE friendly the pages are.
HTH
D
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Mojo
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RE: changing site content and design - 1/9/2005 0:02:07
As long as the content is still in the same genre as the previous content you should have no problems. It certainly will not harm PR as you have explained it. I purchase 2 or 3 sites each month and almost always change the content immediately. I once changed a toy site into an auto accessory site and was ranking within 2 weeks for terms in a *completely* new category. I also made some fairly dramatic changes to another site and went from the mid 20's to #6 in a moderately competitive term in a fortnight.
Your mileage may vary...
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dpf
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RE: changing site content and design - 1/9/2005 10:29:17
quote:
Your mileage may vary... lol..
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paulie
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RE: changing site content and design - 1/9/2005 21:00:21
Are search engines/robots extension-specific?
I have a site that I will be updating and adding some server-side functionality to.
If I update the content and change the page file extension from .htm to .asp, should I add redirects from the original .htm pages? The extension is the only part of the filename that will change.
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Mojo
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RE: changing site content and design - 1/10/2005 11:15:41
quote:
Are search engines/robots extension-specific?
Yes. example.html is a different page than example.asp (just like a browser treats it).
If your moving your pages permanently you *could* do a 301 redirect to the new pages, but be warned that you may lose ranking during this process. Personally, I would do what jaybee has suggested and have the extensions mapped server side. This way you can run the .htm pages as .asp.
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dpf
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RE: changing site content and design - 1/10/2005 11:24:02
quote:
Personally, I would do what jaybee has suggested and have the extensions mapped server side. ..not available on all makes and models
<edit>hehe</edit>
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Mojo
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RE: changing site content and design - 1/10/2005 14:35:23
If your not able to map htm to asp I would simply make the new pages, keep the old pages and create all new content for the new pages. You only need a 15% to 18% change in the page content to avoid a duplication penalty. Building the new pages will give you more chances to rank in the SERPs and will strengthen internal PR.
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paulie
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RE: changing site content and design - 1/11/2005 12:51:19
Thanks Joe!
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