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Microsoft MVP

 

Google and duplicate content

 
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All Forums >> Web Development >> Search Engine Optimization and Web Business >> Google and duplicate content
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Tad

 

Posts: 45
Joined: 12/9/2002
Status: offline

 
Google and duplicate content - 2/25/2005 22:11:05   
I was recently reading an article that briefly discussed how Google can penalize a site for having duplicate content. Afterwards, I had some questions:

1.) Is duplicate content having the exactly same HTML on more than one page, or could it be having several pages that seem to target the exact same keyword phrases/search terms (or maybe both)?

2.) Can't this in some way work against your goal of having a large themed site? There is going to be some duplication. For example, a site may be structured as follows:

Home Page -- outlines breadth, goal, and theme of site
widgets (smooth, textured, plain, colored)

2nd level -- addresses each individual subcategory of widget.

One page clearly targeting various combinations of smooth
widget and other key related/popular terms.

One page clearly targeting various combinations of textured
widget and other key related/popular terms.

etc, etc. for plain and colored

3rd level
A series of pages that take the widget categories to the next
level, providing highly specialized content and related info
that would benefit the person interested in that type of
widget.

Is there any danger here? There will be duplication to a point, but I have always thought this was what Google was looking for.

Tad
dpf

 

Posts: 7123
Joined: 11/12/2003
From: India-napolis
Status: offline

 
RE: Google and duplicate content - 2/26/2005 9:00:11   
quote:

duplicate content
emphasis on word "content".
quote:

Can't this in some way work against your goal of having a large themed site? There is going to be some duplication.

Google understands that a site "theme" is commonplace and desireable- however, as you describe it, although most or all of the layout html and perhaps formatting html is identical, at some point you have some html text that differs from page-topage, right? that is content and you are fine - sleep well,

_____________________________

Dan

(in reply to Tad)
Tad

 

Posts: 45
Joined: 12/9/2002
Status: offline

 
RE: Google and duplicate content - 2/27/2005 16:18:02   
Thanks, I feel better now.

Along the same lines, could a company set up another website, one with a unique URL, but utilize the exact same content that's on their primary site? I know a company that is doing this. They already rank very high for some search terms. Could this help them dominate the SERPS, or does Google check for this?

Tad

(in reply to dpf)
Reflect

 

Posts: 4769
From: USA
Status: offline

 
RE: Google and duplicate content - 3/1/2005 14:00:36   
quote:

Is duplicate content having


It is the on page content with, I believe, over 80% original/unchanged.

quote:

Can't this in some way work against your goal of having a large themed site?


No, this pertains to two different TLDs/domains.

quote:

Along the same lines, could a company set up another website, one with a unique URL, but utilize the exact same content that's on their primary site?


That is what dup content penalty is for.

On your example I can not answer.

Take care,

Brian



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(in reply to Tad)
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