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Microsoft MVP

 

Google's Patent Explained

 
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All Forums >> Web Development >> Search Engine Optimization and Web Business >> Google's Patent Explained
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BobbyDouglas

 

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Google's Patent Explained - 4/2/2005 13:04:18   
The Google patent document must be one of the most definitive documents about how Google ranks pages and combats what it thinks of as spam.

March 31st, 2005
Information retrieval based on historical data

Some people might not understand what this actually means, so someone else has given their thoughts on the matter.

So did Google want to become an ICANN registrar so that it has access to domain registration details? Purchased Urchin so that it has access to domain traffic stats?

And now take information such as your favorites on your computer by using the Google toolbar?

What are your thoughts?

< Message edited by BobbyDouglas -- 4/2/2005 13:28:42 >


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Taz

 

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RE: Google's Patent Explained - 4/2/2005 15:10:30   
Are we all sat waiting for Google to turn into Darth Vader someday or is it just me... :)

I love Google and what they do in the way they do it, but I always have this nagging doubt in the back of my mind and the old words of wisdom from my mother "If it sounds or looks too good to be true it won't be or isn't...."

Leaves me wondering what is the catch and when are we gonna get let in on it....

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jaybee

 

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RE: Google's Patent Explained - 4/2/2005 16:18:21   
Whoa! Thanks for that. Bedtime reading methinks.

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Mojo

 

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RE: Google's Patent Explained - 4/3/2005 14:31:12   
IMO - It's a red herring. When a PR8 site - wordpress.org could run over 100,000 search engine spam pages on it's site and hide links to those pages from it's front page using simple hidden div tages - something is not right.

Googlguy has been saying for over a year they detect hidden content - yeah right.

Besides, why would Google divulge so much information on how to game their index. They are making it *way* too easy. Start coming up with creative methods to get people to bookmark your site... too easy.

Think about (I added the bold):
quote:


58. The method of claim 57, further comprising: determining longevity of the linkage data; deriving an indication of content update for a linking document providing the linkage data; and adjusting the ranking of the linked document based on the longevity of the linkage data and the indication of content update for the linking document.

59. The method of claim 58, wherein the adjusting the ranking includes penalizing the ranking if the longevity indicates a short life for the linkage data and boosting the ranking if the longevity indicates a long life for the linkage data.

60. The method of claim 59, wherein the adjusting the ranking further includes penalizing the ranking if at least a portion of content from the linking document is considered stale over a period of time and boosting the ranking if the portion of content from the linking document is considered updated over the period of time


Not only will this be easy to game, but think about how much fun you could have with your competitors... This just has to be a ruse.


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jaybee

 

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RE: Google's Patent Explained - 4/3/2005 15:38:48   
quote:

but think about how much fun you could have with your competitors...


I've already got a list to try out! :)

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(in reply to Mojo)
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