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Mojo -> RE: Search engine help (4/21/2005 10:41:53)
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<disclaimer>We're not being overly critical of you personally. Many webmasters have been building quality sites for clients for several years - and have been very successful. These same webmasters have not been involved with site ranking and now it has passed them by. Google was *never* a good search algo for a commercial environment. Once they became the #1 engine - everyone started to game them. Busy webmasters were simply left behind in the ever changing landscape of search results.
</disclaimer>
xxxxx is a common term
xxxxx is a very common term
xxxx+ xxxxx= common phrase with 500,000 competing web pages
The good thing is it's non-competitive which means it should be somewhat easy to rank for the targeted phrase. If you want the #1 spot it will likely take several months or longer. You mention that you rank for 'xxxxxx' - that is only because there are 2 sites in the entire Google index that use that phrase. Your site is #2 behind a site related to condoms and vi a gr a(yes, I jacked up the word on purpose). I suspect if there were 100's of sites that contained that phrase - yours would be #101.
If the client insists on zero changes than she will have to get used to zero results - unless you want to use more aggressive techniques.
Here are my thoughts...
1. Dan is right about the meta tags. He actually wasn't stern enough - Your meta tags look very spammy. Many unrelated phrases (unrelated as to the actual content). Don't repeat your target phrase. Caps vs non-caps are the same.
2. There is *very little* content. On the entrance page, you have zero content. At least change the xxxxx image into text stating 'xxxxxxx'.
3. On the entrance landing page - again zero content.
4. Ditch the frame on the landing page. There is no need for it as there are only a few photos.
5. Add some content on the landing page. Get creative.
6. Backlinks, backlinks, backlinks. You need backlinks. More than most site since you have very little optimized content. Currently, you have no backlinks in Google, the cache is from Feb 23, 2004, the cache shows a blank page - which is how Google views your site. A blank page.
If you build it - they will not come. Gone are the good ole days.
Basically I agree with Dan. Ditch the frames altogether (their difficult to bookmark anyhow). Add content. Seek out sites to link to you. If you can't find links your going to have to beg or buy them. Just don't get too many at first.
EDIT: fixed the most disturbing of my typos
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