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thatguy
Posts: 125
Joined: 6/17/2003
Status: offline
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No Hope - 8/15/2005 13:57:30
I have a relatively new website and I'm wondering what is the best way to get it on the map in terms of search engines. I already submitted to a few top engines by hand a little over year ago when the site was new (including Google and dmoz.org). I am technically listed on the engines but only see myself for ultra specific searches. However, I am not on dmoz.org at all still. Below is a list of what I've generally heard can help and my problem with them.
1. Link popularity
I don't know where to start with this. Maybe I could trade links with people but I don't want to have my site linking to a bunch of competitors (the top sites I look at don't seem to be linking out to anyone else themselves). And I don't know where I would go to get someone to only link to me without it being a link farm. Also, the company has a more established website (PR 4) but is not willing to put a link on it because it wants them to stay seperate.
2. Content
The content is pretty skimpy outside of our subweb for humidifiers. However, I generally don't touch the content. That is up to marketing and I just put it where it belongs on the website. Everything on there now is want they came up with. I just designed it to match the way they went with the catalog. Do I talk to marketing and make suggestions as to how best to change the wording? I don't know myself if there is that much to say. Maybe a big problem is that the only text on the home page is the navagation?
3. Meta Tags
I think I've done my best here. I set them up to match the content and I think that's all you can do. I have people telling me that I should just stick words in the keywords metatag to come up in the search engines. From what I've heard elsewhere this is just flat out wrong and I am looking for some verification.
4. Paid Inclusion
I know some places suggest paying to be included in directories (Yahoo's in particluar). However, there is absolutely no budget for anything of this kind.
By the way, I was able to hold on to some semi-decent search terms in Yahoo for a few months (even though I was never doing well on Google) but recently fell off the face of the earth there. Any reason for this?
I'm thinking that content is my only wiggle room. I am very curious about the link popularity however. I hear about it all the time but I don't know how anyone can find a good start for it. Also, please give suggestions that I haven't even thought about.
Any hope for me?
Thank you.
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Mojo
Posts: 2441
From: Chicago
Status: offline
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RE: No Hope - 8/15/2005 14:05:15
Links, links, links, links, links. By 'em, beg for them, borrow them or steal them. Just get them any way you can.
Try to get them on topic if possible.
I know of a guy (a very successful SEO) who had an interesting problem. He found a back link listed in Google and Yahoo that was from one of his sites to his competition. He never linked to his competition so it took him a while to figure out what happened. Someone had hacked into his hosting account > added the link > cloaked the page so only Google saw it > once it was picked up by Google this person actually went back in and set the site back to normal so the owner would never stumble upon the change. Clever.
That is how important on topic links are to sites.
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