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RickP
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Joined: 11/13/2004
From: Kent, U.K.
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Is this possible? - 8/22/2005 16:22:53
I am wondering if there is any service out there that can tell someone how often a particular word or phrase is used in searches... ? (not a top 500 word/phrase but others).
E.G. I create a site that sells/offers a service for, say, bespoke signs...
Should I aim (primarily) at the phrase "bespoke signs" or should I aim for "custom signs" ? (or "signage" etc?)
You get the picture. Is there any way of finding out how many times these phrases are used? Either for any one engine (e.g. Google only) or for all.
?
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Mojo
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RE: Is this possible? - 8/22/2005 20:50:00
As Tailslide hinted - there are many tools available. Some free, some not.
The overture tool that she mentioned is a very popular tool as it's free and gives a pretty good idea of term popularity. The cons with this service is that it is *very* well known. The terms often have strong bid campaigns because so many people know of this service. It also doesn't give very many alternatives to the target phrase and doesn't seperate plural versus singular.
www.wordtracker.com - Wordtracker is another popular tool. You do have to pay for this service, but they offer weekly subscriptions as well as a $250 yearly subscription. Compared to other pay services it is not that expensive. You can generate a lot of alternative phrases using this service.
As mentioned in another Outfront post Google has a beta search feature called Google Suggest. It is kind of fun, but it doesn't offer much in the way of alternative phrases. Find it here: http://www.google.com/webhp
You can also use the Google Adwords add-a-keyword feature to get an idea of traffic for a term. I use this quite often to find out how competitive a phrase may be.
Digitalpoint offers a service that queries both Overtue and Wordtracker side by side. It doesn't go into as much detail as the full Wordtracker service, but for someone with zero budget it goes a long way ---- http://www.digitalpoint.com/tools/suggestion/
There are also some higher end tools ranging from $50 to $300 ++ per month that each have their own pros and cons.
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RickP
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RE: Is this possible? - 8/24/2005 9:59:17
Having had a little play with these tools and considering our own services, as web designers, which do people think is the correct and/or the best term to use: "web sites" or "websites" - i.e. one word or two?
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Mojo
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RE: Is this possible? - 8/24/2005 10:31:56
Google shows 173 million results for websites and 176 million for web sites (in quotes). So, it seem that more people are using two seperate words - but not by much.
From answers.com -
quote:
The transition from World Wide Web site to Web site to website seems to have progressed as rapidly as the technology itself. The development of website as a single uncapitalized word mirrors the development of other technological expressions which have tended to evolve into unhyphenated forms as they become more familiar. Thus email has recently been gaining ground over the forms E-mail and e-mail, especially in texts that are more technologically oriented. Similarly, there has been an increasing preference for closed forms like homepage, online, and printout.
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Printable Version 
) officially - intersting to see the near equal split in the Google search, which leads me to think that it won't be long before "website" will take the lead and become the established norm.
