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Mojo -> Google goes after links (9/2/2005 10:55:30)
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Matt Cutts a Senior Google Engineer and frequent poster on many popular forums under a famous nic :
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The best links are not paid, or exchanged after out-of-the-blue emails–the best links are earned and given by choice.
He continues:
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Those people can probably guess that Google does consider buying text links for PageRank purposes to be outside our quality guidelines.
And now, to prove Google has lost the war:
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What if a site wants to buy links purely for visitor click traffic, to build buzz, or to support another site? In that situation, I would use the rel=”nofollow” attribute. The nofollow tag allows a site to add a link that abstains from being an editorial vote. Using nofollow is a safe way to buy links, because it’s a machine-readable way to specify that a link doesn’t have to be counted as a vote by a search engine.
It looks like Google, or at least one of it's better known engineers, is thinking about identifying sites that buy links and possibly nuking them. Once again, Google would like you to make changes to *your* site in order to make *their* business model work.
It would seem the next step is to identify websites that make link exchanges for the sole reason of increasing their ranking. I don't know how they will go about doing it, but if they take down a few million Mom-n-Pop websites what do they care? It will only serve to increase their Adword sales.
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