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Preparing your pages for the search engines...

 
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All Forums >> Web Development >> Search Engine Optimization and Web Business >> Preparing your pages for the search engines...
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Nicole

 

Posts: 2845
Joined: 9/15/2004
From: Nambucca / Kempsey, Australia
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Preparing your pages for the search engines... - 11/20/2005 1:59:23   
There's been a lot of discussion lately about keywords, meta tags, h1 tags etc, and I've found this resource:

http://www.selfpromotion.com/search-engine-optimization.t

It seems to make a lot of sense to me, but it was written some time ago so I'm a little unsure of its relevence and would like to hear if anyone has opinions on the things discussed in this link.

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Reflect

 

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From: USA
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RE: Preparing your pages for the search engines... - 11/21/2005 13:23:38   
First sentence made me cringe "Before you submit your pages to the search engines,"

I have never submitted a page in my life to a SE.

Under Step 2 - Crafting your <TITLE> tag they say "So while the first sentence of your title tag should be "human readable", the rest can be just a list of keyphrases."

On this I took pause also. They mention "first sentence" then after that list your keyword phrases. I have NEVER seen a well optimized site list soo many words here. Normally I try to make mine short and concise while utilizing the pages keyword phrase. Also it is not the title tag, it is the title element.

Under Step 3 - The Meta Tags they stated " Use the most important keyphrases on your homepage."

I heavily disagree with this. My most important keyword phrase is on my product pages. These are the pages that I want to draw extremely targeted traffic to, not my home page.

Under Step 4 - The first paragraph they stated "Try to put this first paragraph as close to the <BODY> tag as possible. Avoid putting graphics or other HTML in front of your first paragraph as much as you can. I don't have a banner ad on my homepage for this reason."

This is exactly why you would use CSS and positioning or the "table trick". That way I can "place" the first paragraph directly under the <body> but still have other "stuff" appear ahead of it on the page.

Under Flash is a plague upon the net they stated "Flash is a black box to the search engines, they can't see inside it.".

Not sure the date on this article but this is outdated.

Had some good stuff on there also.

Take care,

Brian

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Nicole

 

Posts: 2845
Joined: 9/15/2004
From: Nambucca / Kempsey, Australia
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RE: Preparing your pages for the search engines... - 11/22/2005 17:30:29   
Sorry Brian, didn't notice your response until now.

I agree that this artilce is probably outdated in some areas, but as a "Starter" to optimising ones own website, I found the article extremely useful.

Regarding excessive use of keywords etc, I also agree with you, and only used a few on my site, I think it depends on how familiar you are with other design techniques and other things you've read as to what you end up taking from this article.

For instance I was looking for an overall article on how to "Do it Yourself' as a starter just to see what happens. If nothing happens then I'll look into it more, or if some things work and others don't, i'll look more and change if necessary the things that don't seem to be working. It's funny because I'm already very impressed as I'm now appearing at 6 in Google under a fairly common key phrase whereas I just wasn't appearing under anything before apart from my business name.

Nicole

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jaybee

 

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From: Berkshire, UK
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RE: Preparing your pages for the search engines... - 11/22/2005 17:37:06   
http://searchenginewatch.com/


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traveler98

 

Posts: 362
From: Dallas Tx USA
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RE: Preparing your pages for the search engines... - 11/25/2005 11:30:09   
Something that has recently been suggested to me by a gentlemen that success getting his pages high on the rankings is naming all graphics with words that would be considered "keywords"

We were looking at code on a a site and he pointed out all the gifs in a table for a company's site were items that company made.

Anybody else do this? Could this be considered spamming to the engines?


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Starhugger

 

Posts: 529
Joined: 4/12/2005
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RE: Preparing your pages for the search engines... - 11/25/2005 11:41:24   

quote:

Something that has recently been suggested to me by a gentlemen that success getting his pages high on the rankings is naming all graphics with words that would be considered "keywords"

We were looking at code on a a site and he pointed out all the gifs in a table for a company's site were items that company made.

Anybody else do this? Could this be considered spamming to the engines?

Only if you overdo it. Actually, I believe it is considered good SEO now to use Alt tags (and I've also heard Title tags or something?? which apparently show up better on browsers used by the blind and other differently abled people) that have accurate descriptions using valid keywords. At one time the SEs didn't read these, but I've been reading reports lately that most of them do. Also, using Alt and similar tags is a courtesy to people who use text-based browsers, and also comes in handy if the viewer's browser isn't able to access the graphic itself.

Starhugger

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Mojo

 

Posts: 2441
From: Chicago
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RE: Preparing your pages for the search engines... - 11/25/2005 11:42:24   
quote:

Could this be considered spamming to the engines?


Yes, but anything done to increase site ranking without taking a thought for the visitor is considered spamming.

These simple techniques usually have little impact on their own - certainly zero effect in a competitive category, but combined with good backlinks it can give you an edge. I wouldn't do it myself as it would seem too easy for a search engine to detect if they were so inclined.

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womble

 

Posts: 5702
Joined: 3/14/2005
From: Living on the edge
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RE: Preparing your pages for the search engines... - 11/25/2005 11:48:38   
quote:

I believe it is considered good SEO now to use Alt tags

It's vital for accessibility, as you pointed out. On SEO though I did read recently that SEs don't take so much notice of them now because in the past people have often used the alt tags for keyword spamming.

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Little Fish

 

Posts: 10
Joined: 9/29/2004
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RE: Preparing your pages for the search engines... - 12/1/2005 12:31:55   
I've used Self-Promotion for years as a tutorial and auto-resubmit service and have been satisfied with the results. Besides, all contributions made to him go to the Salvation Army, so you get a "feel good" boost as well.

This article from A List Apart suscinctly outlines why good compliance and accesibilty overlaps with "white hat" SEO, which is what Self-Promotion has been advocating, and I try to practice (some old habits die hard ;o).
http://www.alistapart.com/articles/accessibilityseo

(in reply to womble)
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