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Mojo -> RE: Driving Traffic to my Site ? (1/27/2006 11:12:11)
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Why am I hearing two apparently opposing positions?
Because the Internet is becoming about conversations. Because some people (usually *not* SEO experts) are taking the citation criteria of search algos too literal. Sites should strive to be natural - even though SEO is an unnatural act upon their site. If links had zero impact upon your site would you link differently? I think most of us would. How often do you find something interesting, but it's located on geocities or some other less than desirable location so you just bookmark it for your personal reference? Search algos are getting very good at identifying link networks and unnatural linking schemes. Don't we read all the time where a web owner is complaining about why his/her site isn't ranking better? They observe that the sites above them look spammy (in their eyes) with links coming from all over the place where they have fewer links, but their 'much better quality'. DigitalGhost once wrote, "All of my decisions require conversations to build my trust. Without that trust, I can’t make a decision."
Often, trusted sites talk about a variety of topics loosely related to their overall category. As long as the page they are linking to can be of interest to their viewers - they're not afraid to link. If it can add value it's worth linking to and the search engines eat it up. Google strives to not be evil, Christians are taught to avoid the appearance of evil (1 Thes. 5:22) and if we want to help our sites rank well we should avoid looking evil and link to and receive links from well crafted articles.
Here is why a site on digital cameras would want to link to a breast feeding site...
You're writing a nice article about uploading your pictures to image sharing sites on the web. The conversation naturally flows to multiple articles dealing with starting your own web site. You go over the various tools that can be used and mention that understanding Internet workings is becoming so important that the La Leche League even had a speaker (Mr. Stoll) who went over working the Internet/computers into our childrens lives. When you first had your first child there wasn't the resources available to help like today. Breast feeding, for example, is much easier for today's Mother's who have easy access to quality breast feeding material that wasn't available a few years ago.
The entire article mentioning Mr Stoll and breastfeeding sites would be a stand alone article that was off to the side of the flow of the main article - example: you link to your next article about beginning web development and ~20 spaces to the left is the link titled 'Mother's: Internet helps increase rate of breastfeeding'
quote:
Also, what's your definition of "a well crafted paged?"
A more fleshed out version of my example above would be a well crafted page for linking purposes. Hold conversations that are natural, link to well crafted pages regardless of the category of the web site and reap the rewards. It should be easy to do especially if you learn how to write as a male or female and have multiple personalities.
Why would an article on Driving Internet Traffic link to the Bible?
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