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cfilut -> RE: Digital Download Sheet Music site (1/27/2006 11:53:37)
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I am an engineer in a recording studio that works with all the Top ad agencies in my field (I build websites on the side), so I am closer to this problem than you can imagine. There is a creative engineer with years of experience behind each commercial, an ad agency that hired a 20 year old because she looked hot and works for nothing to produce the spot, and a client that has final approval before airing. I put commercial and radio spots together, video and audio, often times without the agency sitting behind me(or they sit the pretty little girl in on the session with little or no input). The agency gives me guidelines to go by, then they come back days later to see or hear progress. Then they add their input or ideas, or claim my creativity as their own:-(. This is often where the creativity is stripped from the spots. But, the client always has final say, no matter how bad the desicion. They are the ones paying for it all. They are the ones we are working for. Best commercials on air right now with the most creativity...I vote for Target retail stores, I bet the client just told the ad agency to run with it, then the agency told the engineer/editor to keep up the good work. Now in my case with this website, its not going to be problem changing the notes, but as someone as close to this business as you can get, trust me, the client always wins. Thanks for your input everyone, the notes will be fixed this weekend. Maybe this could have been better as a new topic?
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