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Nicole
Posts: 2845
Joined: 9/15/2004
From: Nambucca / Kempsey, Australia
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Site Re-Designs & Page rank - 2/22/2006 19:52:19
Can anyone tell me whether a site redesign can affect a site's ranking at all? I mean, if the file structure remains the same, content remains the same or enhanced with heading tags etc, titles, keywords, descriptions remain the same, backlinks will still point to the same pages (just redesigned ones), what could possibly affect a site's ranking by just redesigning it?
Nicole
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Tailslide
Posts: 6272
Joined: 5/10/2005
From: Out here on the raggedy edge
Status: offline
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RE: Site Re-Designs & Page rank - 2/23/2006 3:06:16
(waits to be shouted down)
I have heard that the big G has just undergone another update so if you've found a change very recently then it may be due to that.
I'm guessing here but I'd say that if you're moving from a well-designed table layout to a CSS layout then Google probably won't notice much difference. If you'd moved from a horrible, tangled table layout where the actual meat of the page was about 2000 lines down then you should notice some improvement simply because Google might actually have missed your content before.
I think that if you're redesigning your site then you need to update your content as I've found that Google gets bored with unchanging content and your ranking can suffer. Updating content regularly keeps it interested.
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"My strategy is so simple an idiot could have devised it"
Little Blue Plane Web Design | Blood, Sweat & Rust - A Land Rover restoration project
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Kitka
Posts: 2520
Joined: 1/31/2002
From: Australia
Status: offline
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RE: Site Re-Designs & Page rank - 2/23/2006 4:04:57
In the last year or so, I have redesigned two stale sites that were built many years ago using standard FrontPage themes <urk>. I used CSS and lean, mean html which fully validated and ... both sites increased their Google page rank within a month of being published. Content stayed the same, although in one site I changed some page names but used .htaccess to redirect and I don't think there were any hiccups with ranking along the way.
My experience, and hearsay from another forum, indicates that optimising a site's coding is usually beneficial. The "prettys" i.e formatting and images, matter not one jot for SEs, but optimising code is helpful.
I think you could reassure your clients that a redesign is definitely beneficial.
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Kitka
**It is impossible to make anything foolproof because fools are so ingenious.**
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Reflect
Posts: 4769
From: USA
Status: offline
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RE: Site Re-Designs & Page rank - 2/23/2006 10:01:52
The only thing that would come into play, with this scenario is the pages design.
Things that could effect....
* Content getting pushed down farther from the <body> tag.
* Menus/navigation, will it use the same navigation, is that navigation located in the same place in the code, will it use the same wording?
* Links, will pages have the same links in the content section as the old design?
Those are a few things I would be concerned about, when dealing with the scenario as described.
Take care,
Brian
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Reflect
Posts: 4769
From: USA
Status: offline
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RE: Site Re-Designs & Page rank - 2/24/2006 10:59:46
More than welcome Nicole. Hope it goes smooth as silk with no SERP loss.
Take care,
Brian
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