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Proprietor -> RE: I am new! But can do Basic (3/14/2006 12:08:23)
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I didn't realize you already had almost 2000 pages... If you are aiming to generate a lot of casual traffic, your design has to be almost perfect, because a casual visitor will reach conclusions in a matter of seconds, based on what little he sees in that time. If, however, your primary concern is serving people who actually want some of what you're offering, I think your design is fine, since it is reasonably simple to find what you are offering, and quite simple for anyone returning (i.e. to review job postings, or continue reading a long article). The only suggestion I could make, in that instance, is to track the hits on individual pages, and perhaps bring the most popular pages 'closest to the front' so to speak, and/or give the links to them more prominent placing. With 2000 pages, it's a fairly safe bet that the vast majority of your visitors never see the vast majority of your pages. I'm guessing that you already did something like this when you originally designed the site, but real-world experience with customers is the key to improving that original design. Personally, I believe such continuous improvement in service is much, much more important than technical improvements in performance or purely aesthetic improvements such as new colour schemes. Unless, of course, you're just trying to generate casual traffic by feeding people eye candy... Good luck, Sir.
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