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MartynB -> RE: keywords (5/11/2006 6:32:35)
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It depends on what you mean by "keywords".
My understanding is that search engines like Google can literally read your pages both in terms of text content and context using natural language algorithms and they can also detect if you are using foreground text colours that are very close to the background colour (i.e. that you are hiding text.
Overuse of keywords (keyword stuffing) can, I believe, get your site chopped from listings but I don't think that "overuse" is defined.
I've never used site submission tools, meta tags or anything other than straightforward site content but over time my site has climbed up Google's listings. IMSL is the short form of my company's name but it is also the acronym for loads of Fortran, statistical and maths stuff going back decades. Now, if I do a UK search for IMSL on Google the site is on the first page.
I always advise clients not to try to "pull the wool" with the search engines. You may think that you have a new wheeze but they've seen it all before or very quickly spot it because they read so many sites. It's just not worth it.
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