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Microsoft MVP

 

keywords

 
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All Forums >> Web Development >> Search Engine Optimization and Web Business >> keywords
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emtohio

 

Posts: 113
Joined: 2/23/2006
From: Dave Stevens
Status: offline

 
keywords - 5/11/2006 0:05:09   
can you have too many key words in your code?



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Dave Stevens
President
FIELDMEDICS.COM
MartynB

 

Posts: 176
Joined: 11/5/2005
From: Yorkshire but London since 1982
Status: offline

 
RE: keywords - 5/11/2006 6:32:35   
It depends on what you mean by "keywords".

My understanding is that search engines like Google can literally read your pages both in terms of text content and context using natural language algorithms and they can also detect if you are using foreground text colours that are very close to the background colour (i.e. that you are hiding text.

Overuse of keywords (keyword stuffing) can, I believe, get your site chopped from listings but I don't think that "overuse" is defined.

I've never used site submission tools, meta tags or anything other than straightforward site content but over time my site has climbed up Google's listings. IMSL is the short form of my company's name but it is also the acronym for loads of Fortran, statistical and maths stuff going back decades. Now, if I do a UK search for IMSL on Google the site is on the first page.

I always advise clients not to try to "pull the wool" with the search engines. You may think that you have a new wheeze but they've seen it all before or very quickly spot it because they read so many sites. It's just not worth it.

_____________________________

MartynB
www.imsl.biz

(in reply to emtohio)
Reflect

 

Posts: 4769
From: USA
Status: offline

 
RE: keywords - 5/11/2006 8:43:59   
Yes, shoot for around 13% as the ratio to on page content VS. keywords in the content. As for the META for keywords, only use what appears on the page. Listing a long string there with no on page" matches is pointless. Also on my index page in the root of my site I start with generic terms. I get more focuesd the deeper you travel in my site. On the "sales" pages or my "money" pages I have the most focused terms. This way I build a theme for my sites genre. The money pages only get extermly targeted traffic from using this type of model.

Think inverted pyramid.

Following are a SERPs page from Google with various sites tools for you to pick from...

http://www.google.com/search?hl=en&q=keyword+density+analyzer&btnG=Google+Search

Take care,

Brian

_____________________________


(in reply to MartynB)
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