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Nicole -> Bounce Rates (5/19/2006 2:09:38)
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I was looking at the Google Analytics page for my site today and for once I went a bit further in depth at looking at what pages people are looking at and what they're leaving on.
In relation to "Bounce rates" which if I understand correctly is the number of people leaving having only looked at the page they entered on, my stats vary greatly from something like 70% on the www.nixdesign.com.au/ page to about 4% on the templates page. I figure that this very low bounce rate on the templates page is because most people looking for templates actually click on a template once they're on that page, and by clicking on an individual template to view its details, they remain within the site.
But I wondered what others consider to be a good bounce rate. Obviously 0% would be great but is most unrealistic, but what about 5%, 10%, 25%? What do you strive for with bounce rates and what things can be done to encourage people to stay within your site once they've entered?
Nicole
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