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futurewebboss -> RE: Embedding Video (3/8/2008 9:24:57)
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Hi Deb,
You bring up an interesting question about where and how to use video for the best effect. From a business point of view I believe video has a much broader use then lead generation, or cute little nifty entertainment snippets to amuse us. You Tube to me is like casting a big net into the ocean and when you pull the net back into the boat, some are too large, small etc. It is at this time if you have a video strategy to use a higher quality platform that you have more control over and deliver your content via an autoresponder so that video is integrated into business processes. I use a service called Maxcast. It isn't free but very affordable. The technology is provided by the same company that provides streaming video services to Disney and it has a number of advantages over YouTube; 1) stream any length video at DVD quality without pausing 2) integrated PPV component 3) The ability to move any size file between accounts in an instant. Here's a cpl of links if you want to check it out. I always recommend this to new customers if they want to use technology to reach out to prospects as a way of establishing trust earlier in the process, extend lifetime customer value and monitize their expertise using PPV and customers so far have been very excited about having their own PPV broadcast capability. They also like the fact that they don't have to host the video.
1. Spin: A Full Length Documentary about Politicians
2. Download Spin
3. PPV example from one of my customers
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