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Nicole -> Using Locality for SEO (7/16/2006 8:33:33)
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I may be relocating from Sydney to a large regional centre in the coming weeks. Thank goodness for a lot of reasons, but also because my business, I believe, will thrive more in this area. One reason it will hopefully pick up is because the area has a very distinctive and unique name whereas where I’m located now has many draw backs as far as the place names are concerned and their frequency or liklihood of being search terms, I think, are greater. Let me explain:
I currently live in:
- Suburb: “Allawah” (a very insignificant residential only suburb with a very high ethnic population)
- Area: “St. George” also the name of the a famous football team and also associated with England, hence searching on this term brings up too many unrelated sites. Also, the area is often grouped with an adjoining area “St. George & Sutherland Shire” and I doubt many people go to that much trouble when searching.
- Part of Sydney: Southern Suburbs, but nobody talks about this area like that, so it’s not searched like that either.
- City: “Sydney” We’re talking about almost 5 million people now and many web designers, i.e. anything equal to this and above is too competitive.
The area I’m moving to with its distinct area name is a combination of two cities separated by a river, each city is in a different state but the term combining these two areas is used to describe the area almost always.
Anticipating the move I’m looking at key phrases I can use when I’m living and working there, the population is about 100,000 with maybe up to 200,000 incorporating all minor towns within the area, so we’re not taking huge, but something very achievable as far as ranking in the top 10 is concerned, heck I expect even without backlinks I could rank in the top 3.
After using the distinct area name and combining it with “web design” websites”, “web designer” etc, every combination I could think of, I’ve come up with a list of only 8 web designers in the area, actually only about half of them were using that process, the rest were found by their by-lines being attached to more major websites of local councils, community groups etc.
Then I did a search using the “Overture Keyword Selector Tool” Overture Keyword Selector Tool, and found that the unique place name was itself only searched 62 times during June.
So, I ask some questions. Those who advocate for and do well from ranking highly using a place name or area name as well as the terms “web designer” etc. What are the populations of the areas you target with your keywords, phrases, are there any other tips or tricks I should know about to promote myself in a new area, far from where I live now? How many hits does your targeted area register on that Overture Keyword link?
I’ll probably have more questions, but for now that’s it.
Nicole
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