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womble -> RE: Pragmatic Accessibility (9/6/2006 13:59:01)
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As promised, I finally got round to investigating further the book that Tail mentioned now Mr Amazon's kindly delivered it. It's a rather weighty tome, but it's packed full of useful stuff. For those who want more evidence of the "business case" to justify accessiblity, in addition to it being the right thing to do, this is the info mentioned by Patrick Lauke and Bruce Lawson, from the introduction of the book. quote:
At a recent conference to launch the UK PAS78, there was a very illuminating presentation by David Rhys Wilton, Internet Marketing Manager at Legal and General, a large UK financial services company. Mr Wilton explained that Legal and General were concerned about their exposure to litigation under disability discrimination laws, and rewrote their customer sites to be more accessible. As a side effect they noticed the following benefits: - a 30% increase in natural search engine traffic - a “significant improvement in Google rankings “for all target keywords” - a 75 percent reduction in time for pages to load - browser-compatibility (not a single complaint since) - accessible to mobile devices - time to manage content “reduced from average of five days to 0.5 days per job” - savings of £200,000 annual on site maintenance - a 95 percent increase in visitors getting a life insurance quote - a 90 percent increase in in life insurance sales online - a 100 percent investment in less than 12 months from: “Web Accessibility: Web Standards and Regulatory Compliance”, 2006, Jim Thatcher, Michael R Burks, Christian Heilmann, Shawn Lawton Henry, Andrew Kirkpatrick, Patrick H Lauke, Bruce Lawson, Bob Regan, Richard Rutter, Mark Urban, and Cynthia D Waddell, Publisher: Friends of ED, ISBN: 1-59059-638-2 That's a pretty impressive business case I'd say. The book's pretty impressive, with both guidance on accessibility techniques and how to code accessible websites using HTML, CSS, JavaScript, Flash, PDF, and multimedia, legislation and legal requirements, accessibility guidelines, how to test your site for accessibility, and business implications. It's also got chapters on making PDFs, Flash and JavaScript accessible. The Friends of ED site has sample chapters and a full list of the book's contents.
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