Small business vs Large business

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Small business vs Large business

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All Forums >> Web Development >> Search Engine Optimization and Web Business >> Small business vs Large business

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rickir Posts: 35 Joined: 9/16/2003 Status: offline	Small business vs Large business - 9/19/2006 15:59:07 Hello all, My wife works for a small business development center and was asked by a customer if there was a way to increase the number of visitors to her website. I've been going through the archives and reading past threads regarding metatags, search terms, and so on; but, I have a lot to do just to grasp the basics. Just a question or two to help me along: First, when it comes to attracting more potential customers to your site, does the size of your company affect your strategy for accomplishing this? For instance, they could advertise the web address in the local "nickel shopper" or bakery, but that doesn't help attract customers from all over the state or country. Second, are there some simple strategies a small business might employ? Since these are often one-person shops, is it worth the cost of paying an expert for optimization? Finally, are there any texts, videos, workshops, etc., that you would suggest to help further understand the issue? Hope that all makes sense. TIA, RR


coreybryant Posts: 2422 Joined: 3/17/2002 From: Castle Rock CO USA Status: offline	RE: Small business vs Large business - 9/19/2006 16:21:33 Search Engine Optimization for Site Owners and Small Businesses might help you out some. You can be a one-man (woman) shop and have a great looking website and no one will ever know it is only you. When we started out, we had a website and then just used our cell phone numbers as our 'business' line. About nine months later, we got a toll-free number and our business increased significantly. Perception and service is a great way to attract customers. _____________________________ Corey R. Bryant Merchant Accounts \| Toll Free Numbers \| My Blog \| Expression Web Blog (in reply to rickir)


jaybee Posts: 14144 Joined: 10/7/2003 From: Berkshire, UK Status: offline	RE: Small business vs Large business - 9/20/2006 9:08:25 quote: does the size of your company affect your strategy for accomplishing this? Only in that a large company can throw more money at it but if you understand how to do it yourself then you can achieve similar results without paying the big bucks. Many companies don't have a clue that they're wasting their money paying some really bad "professionals". However, where the big companies do have an advantage is people searching for the site by name as the "brand" is already known, and also in that they place ads in national papers and can add the web address. But as Corey says, if you present yourself well nobody need know you're a one man band. I recently got asked if I would like a show stand at a huge exhibition in London as they'd assumed I was quite a large company. _____________________________ If it ain't broke..... fix it until it is. GAWDS Now where did I put that Doctype? (in reply to coreybryant)