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anderskorte -> RE: Critique Site - Too Much Text? (10/10/2006 6:34:15)
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You don't have too much text, it's just on the wrong page. The text you have on the homepage isn't an attention-catching introduction but something that belongs to the about page. You should come up with a concise way to tell what the business is about. See how Flickr did it. They could have introduced a large wall of text on their homepage about the advanced posting features, tagging, notes, blogging, groups, friends & family, photo organizing, RSS/Atom support etc. etc. But instead, there's an example photo, a catchy phrase and the statement “The best way to store, search, sort and share your photos”. To be honest, your website doesn't even look like a screen printing company. The image on the right could be any stock image and have nothing to do with the business itself. For example, here a personnel service company in Finland has flowers and plants all around the website but their business has nothing to do with gardening. You need to design it with more meaning. A visitor doesn't only read the text but the images and appearance too. About shirts, does the Busted Tees homepage have a long introduction to the quality, popularity and the low price of their t-shirts? Nope. The key is to go straight to the business first, then—when you already have a new customer—start explaining.
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