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Thomas Brunt
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From: St. Matthews SC USA
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How important is Google Adwords to your business? - 10/10/2006 10:17:27
Is it worth it to spend lots of time and money on SEO if you can buy the traffic from Google and others?
t
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Texjd
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From: Houston, Texas
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RE: How important is Google Adwords to your business? - 10/10/2006 12:08:12
For a new web site, Adwords is the path of least resistance but you better know what you're doing or you can spend a bunch of money fast.
SEO onpage and off is always a good idea and doesn't cost much, just time. And results take a while since Google needs to spider the site multiple times to really give you a fair analysis.
The best free resource on SEO I've found is by Brad Callen here:
http://www.seoelite.com/Updates.htm
He pitches his product but not hard and the infromation is very good, especially for beginners.
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eTechSupport.net
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RE: How important is Google Adwords to your business? - 10/10/2006 12:30:56
I hope Adword Geo-Targeting might get you closer to your targeted clients.
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Reflect
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RE: How important is Google Adwords to your business? - 10/11/2006 8:42:58
I think it is a nice kick start for most sites. However I also would still work both sides and spend the time to get organic results.
Why put all your eggs in one basket?
What happens if a new competitor comes in guns blazing and ROI be damned and drives the bid prices up?
What if you get hit by Google with, I forget the term too early late night, with the increase on bids due to your site and the way they perceive it?
True their other PPC programs out there but I believe in diversifying my approaches for the long term.
Take care,
Brian
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Thomas Brunt
Posts: 6109
Joined: 6/6/1998
From: St. Matthews SC USA
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RE: How important is Google Adwords to your business? - 10/11/2006 8:51:31
quote:
I believe in diversifying my approaches for the long term.
Could you elaborate on this?
What different approaches do you take? How much time is usually involved?
t
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Reflect
Posts: 4769
From: USA
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RE: How important is Google Adwords to your business? - 10/11/2006 13:27:20
I rely heavily on organic SEO. Taking time to build original content (not bought or recycled via feeds). Taking time to submit my site to other sites in the same genre. Working the "normal" on site factors. Slow and steady.
Also think a network of sites. Start with one on one host. Make site two on another host. Both sites are in the same genre...interlink. Since they are not on the same class C network Google and others should not penalize for heavily interlinking. This will also give an instant PR boost. Taking this a step farther, make more sites in the same genre. Then point site a to site b (links), site b to site c, then site c to site a. Or point all to the "true" money making site to give it the boost.
When purchasing a new domain buy it for two years or +. This will make an indexing difference in googles eyes currently.
Affiliate program...Join in Share a sale or other third party affiliate management programs. Getting the program right can get a nice jump start on people pointing to you. Keep in mind there are costs and startup mistakes that can break this model and make your life he*l.
Another thing that I read a few days back (not sure if here or not). Find an expired domain that existed for a while and ranked well. Get pages up ASAP, authority normally will ride for a while afterwards and is a very nice (and cheap) jump start.
These are just a few things.
Sorry to ramble,
Brian
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