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Microsoft MVP

 

revenue per view?

 
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All Forums >> Web Development >> Search Engine Optimization and Web Business >> revenue per view?
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Charles W Davis

 

Posts: 1725
Joined: 3/7/2002
From: Henderson Nevada USA
Status: offline

 
revenue per view? - 11/13/2006 21:59:04   
A community with 14,000 resident has a web site. The Home Owners Association wants to begin selling banner ads on the popular Address book page.

Actual monthly visits during October:


What would you suggest as fees for advertisers with page banners on each of the pages shown above?

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Reflect

 

Posts: 4767
From: USA
Status: offline

 
RE: revenue per view? - 11/14/2006 8:21:14   
I would offer a tiered approach...

High end plan:

Give banner and text link, site wide

Mid level plan:

Text link on content block index pages only.

Low end:

One text link, one page. Lower level PR page wrapped in JS to obscure the text link so no PR value is passed.

As for fees I am not sure what to recomend. If it is heavily visited by LOCAL traffic then I would think you could charge a pretty penny with local merchants.

Take care,

Brian

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(in reply to Charles W Davis)
jaybee

 

Posts: 13959
Joined: 10/7/2003
From: Berkshire, UK
Status: offline

 
RE: revenue per view? - 11/14/2006 8:46:01   
Check out your local newspaper fees for weekly submissions, that should give you an idea.

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Now where did I put that Doctype?

(in reply to Reflect)
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