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Microsoft MVP

 

Organic search terms in url

 
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All Forums >> Web Development >> Search Engine Optimization and Web Business >> Organic search terms in url
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malky800

 

Posts: 104
Joined: 1/11/2006
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Organic search terms in url - 11/15/2006 16:41:05   
When someone searchs for something in google, and then clicks into my site, is there a way I can track in my parameter, what was their search term?
Mojo

 

Posts: 2429
From: Chicago
Status: offline

 
RE: Organic search terms in url - 11/15/2006 17:10:19   
Yes, as long as the search engine uses get and not post....

You need to grab the HTTP Referer. Since this information is comeing from the client you will not have 100% accuracy - probably more like 50% - depending on your industry.

In ASP you could print out the referer like so: <%=Request.ServerVariables("HTTP_Referer")%>

EDIT: Typos

< Message edited by Mojo -- 11/16/2006 1:14:42 >


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Reflect

 

Posts: 4767
From: USA
Status: offline

 
RE: Organic search terms in url - 11/16/2006 9:23:18   
You can also get a log file analyzer program. This will parse your server log files and present the data in a organized layout. They can, most, tell you how many page views, how many unique visitors. What SE are showing you love. What the searcher is coming in on for keywords and what SE. Among a slew of other things.

Take care,

Brian

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Tailslide

 

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RE: Organic search terms in url - 11/16/2006 9:36:35   
AWSTATS is free and gives pretty good information about the SE terms used

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jaybee

 

Posts: 13959
Joined: 10/7/2003
From: Berkshire, UK
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RE: Organic search terms in url - 11/16/2006 10:22:25   
That's the one I use.

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malky800

 

Posts: 104
Joined: 1/11/2006
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RE: Organic search terms in url - 11/17/2006 12:57:41   
quote:

<%=Request.ServerVariables("HTTP_Referer")%>


I tried using this from google, but I did not get my search term that I used to search from google.

Which search engines should this work from?

(in reply to jaybee)
Mojo

 

Posts: 2429
From: Chicago
Status: offline

 
RE: Organic search terms in url - 11/17/2006 14:05:44   
It works in Google, Yahoo, MSN and most others. If you had a problem it may be due to a browser setting. Are you passing referer information? What does your code look like?

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