Pay Per Click vs. Pay Per Sale

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Pay Per Click vs. Pay Per Sale

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All Forums >> Web Development >> Search Engine Optimization and Web Business >> Pay Per Click vs. Pay Per Sale

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SeoPharmacy Posts: 6 Joined: 2/27/2006 Status: offline	Pay Per Click vs. Pay Per Sale - 11/29/2006 9:52:07 Hi, guys. Just a look at the problem from the side of an affiliate program. Definitely, we prefer to pay on the "per sale" basis. Otherwise very soon you will be cheated by some dishonest partners who'll be generating absolutely worthless traffic. So, you'll have to pay less for all clicks, including those which are good. This way what economists call "adverse selection" is being created. But maybe there are some strong pro-s for the Pay Per Click system? Can you share your experience with both? Best regards, Seopharmacy


jaybee Posts: 13959 Joined: 10/7/2003 From: Berkshire, UK Status: offline	RE: Pay Per Click vs. Pay Per Sale - 11/29/2006 10:37:19 What about a mix of the two. A small amount per click but a larger fee on conversion. I think sellers would notice the referrals drop like crazy if PPC was dumped completely as most people who stick links on their sites wouldn't bother. _____________________________ If it ain't broke..... fix it until it is. GAWDS Now where did I put that Doctype? (in reply to SeoPharmacy)


Reflect Posts: 4767 From: USA Status: offline	RE: Pay Per Click vs. Pay Per Sale - 11/29/2006 12:26:30 As an affiliate member I would think the mechant would only want to pay me for the conversion. I will happily join your program and send you all sorts of BS traffic as you are only paying for clicks. Also I could get a few zombie workstations to generatre auto clicks from around the globe ramdomly throughout the month. But I am ethical so I would never do that . Hope that helps for the cons side of the argument. Take care, Brian _____________________________ (in reply to jaybee)