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Nicole -> RE: Fund raising site for charity and participants (12/12/2006 8:31:57)
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Mark, Don't worry that English isn't your first language, it's not important in the context of this forum, but I'm afraid it's VERY important if you are living in an English speaking country and are planning on attracting business in these countries also. You're in the UK right? I don't know why you sent me to look at that other forum? Some comments were similar to here but overall it seemed to me like people there just responding to boost their number of posts. I don't know that your business idea is good because i still haven't read past your first page. In my opinion you have to write that content in a more positive way without going into much detail and apologising that others in this line of work are scammers. Put it this way - many of us here strive to create standards compliant and accessible websites, we say so on our websites, but we don't go into the reasons why and we certainly don't criticise those who don't design using these standards, and we most certainly don't apologise for the apalling reputation those who don't design using standards create for the rest of us. We may, further into our site, mention why we design to standards though. I don't think it's an English language problem on your opening page though, I just think you're focussing on defending yourself too much, which in turn gives the impression to viewers that something has to be defended, i.e. why does this guy have to defend himself so much? We all know it's because of the scammers, but even just hearing someone say "please believe me" begs the question "why would he be asking us to believe him if he seems so hung up on defending the business he's in"? Don't make any apologies in what you write on your opening page. make it short and to the point, portray an air of confidence if you can but don't be over-confident, centre your design on the screen and take out anything to do with money, percentages, blinking "amounts so far" and just try and get across to your intended viewer what you wish to do for them, why you would like to help them and most certainly don't make any mention that you give 25% or whatever whereas somebody else may not be as generous as you. Personally though Mark, I think you may be going about this the wrong way. If you are really looking to raise money ffor charity, start your business away from the internet and build some trust by going door-to-door and showing them your face and talking to real people. Over time, once you have a reasonable number of charities on board, then open it up a bit more, and in the end, then do the internet thing. People just don't trust online charity kind of things, sorry but they don't. It's a bit like asking people to trust banks or phone companies.
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